Franchise Social media Survey

What social platforms are you currently using on behalf of Qdoba? Check all that apply.

Facebook

Twitter

Yelp

Foursquare

YouTube

Google Places

Google+

Instagram

None

Other

Who currently manages these platforms?

Franchise owner/operator

Dedicated personnel (i.e. marketing employee)

Restaurant employee (i.e. GM)

Agency partner

3rd party contractor (i.e. hired only to do social media for your company)

Other. Please specify:

How do you manage these platforms?

Manually (respond and post directly from these platforms)

Agency partner

3rd party management tool (i.e. Hootsuite, TweetDeck, etc.)

Other. Please specify:

How much time per week do you spend doing the following:

Do you use content/ideas from the following resources? Check all that apply

Monthly Editorial calendars

Social Media Guides (i.e. for holidays and promotions)

Content from the National Facebook page

Creative from corporate or the Graphic Design team

Other brands/other Qdoba markets on social media

I create my own local content

What kinds of content do you most frequently include in your social posts?

Do you currently have the following for social media? Check all that apply.

Local strategy for social media

Budget

Dedicated resource/time

Rate your level of comfort and knowledge using the following social media platforms on a scale of 1-5 (1 being not comfortable/knowledgeable at all, and 5 being very comfortable/knowledgeable):

On a scale of 1-5, how valuable do you find the following platforms as part of your overall marketing & awareness efforts (1 being not valuable, 5 being extremely valuable):

How many active Facebook pages do you currently manage? Please list all below.