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You are invited to participate in our Fresh Tomato Consumption Survey. In this survey, people will be asked to respond to questions about tomato consumption behavior. It will take no more than 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us at the phone number or email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
George W. Norton
Department of Agricultural and Applied Economics
205B Hutcheson Hall
Virginia Polytechnic Institute and State University
Blacksburg, VA 24061-0401
Phone: (540) 231-7731
E-mail: [email protected]
Jianfeng Gao
Department of Agricultural and Applied Economics
320B Hutcheson Hall
Virginia Polytechnic Institute and State University
Blacksburg, VA 24061-0401
Phone: (540) 553-1863
E-mail: [email protected] |
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| * 1. Do you buy fresh tomatoes? |
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| Section I: Attitude and Perception |
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| 2. How much do you agree with the following statement?
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| 3. When deciding which type of fresh tomatoes to buy, how important would each aspect of the tomato type be to you?
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| 4. When purchasing tomatoes, how concerned are you with the levels of chemicals in their production? |
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| Section II: Choices of Tomato Types |
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The production of non-organic and organic tomatoes may involve applications of synthetic-chemical fertilizer and pesticides. Those chemicals may pose health risks such as
---birth defects
---fetal death
---neurodevelopmental disorder,
and environmental risks such as
---air pollution
---ground water pollution
---soil degradation
---threats to animal species.
The next 4 questions ask you to choose among three types of greenhouse vine-ripened tomatoes as shown in the below figure. For each question, suppose you are shopping for greenhouse vine-ripened tomatoes in a grocery store, and the three types are the only available ones in the store.
The tomato types will be presented in a table. They differ in price and total amount of chemical fertilizer and pesticides applied in their production, and other characteristics, e.g. taste, appearance, nutritional contents and chemical residue, are the same. As shown in the table below, each type of tomato is described by application of chemical pesticide and fertilizer as well as price, all in a row. The application of pesticides or fertilizer is given in terms of how many pounds per acre per year.
Based on this information, please answer questions 5-8 in the next four pages. Please try to make your choices as if you would be required to pay the price associated with the type of tomatoes. If the three types you are given are not appealing, please select not to purchase any type.
When you finish reading, please proceed by checking "I Understand" box and then clicking on the Continue button below. |
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5. Which type of vine-ripened tomato would you choose to buy (check only one)? Please keep in mind that these types differ only in price and the total amount of chemical pesticides or fertilizer applied in their production.
Characteristics | Type 1 | Type 2 | Type 3 | No Purchase | Chemical Pesticide
(lb/acre/year) | 9 | 9 | 18 | If these are the only choices available in my preferred grocery store, I would not purchase any of them. | Chemical Fertilizer
(lb/acre/year) | 67 | 200 | 134 | | Price
($/lb) | 4 | 2.6 | 3.3 |
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6. Which type of vine-ripened tomato would you choose to buy (check only one)? Please keep in mind that these types differ only in price and the total amount of chemical pesticides or fertilizer applied in their production.
Characteristics | Type 1 | Type 2 | Type 3 | No Purchase | Chemical Pesticide
(lb/acre/year) | 27 | 0 | 9 | If these are the only choices available in my preferred grocery store, I would not purchase any of them. | Chemical Fertilizer
(lb/acre/year) | 0 | 0 | 200 | | Price
($/lb) | 2.6 | 3.3 | 2.6 |
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7. Which type of vine-ripened tomato would you choose to buy (check only one)? Please keep in mind that these types differ only in price and the total amount of chemical pesticides or fertilizer applied in their production.
Characteristics | Type 1 | Type 2 | Type 3 | No Purchase | Chemical Pesticide
(lb/acre/year) | 18 | 27 | 0 | If these are the only choices available in my preferred grocery store, I would not purchase any of them. | Chemical Fertilizer
(lb/acre/year) | 134 | 67 | 200 | | Price
($/lb) | 3.3 | 1.9 | 4 |
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8. Which type of vine-ripened tomato would you choose to buy (check only one)? Please keep in mind that these types differ only in price and the total amount of chemical pesticides or fertilizer applied in their production.
Characteristics | Type 1 | Type 2 | Type 3 | No Purchase | Chemical Pesticide
(lb/acre/year) | 0 | 18 | 27 | If these are the only choices available in my preferred grocery store, I would not purchase any of them. | Chemical Fertilizer
(lb/acre/year) | 200 | 134 | 67 | | Price
($/lb) | 1.9 | 4 | 1.9 |
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| 9. When making choices in the previous four questions, how how important would each aspect of the tomato type be to you? Please rate on the following 5-point scale.
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| Section III: Demographics |
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| * 10. What is your gender? |
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| * 11. In what year were your born? | | |
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| * 12. What is the highest year of schooling you completed? |
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| * 13. Where are you living? Please enter your 5-digit zip code: | | | | * and the state you reside in: | | |
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| * 14. What is your marital status? |
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| * 15. How many people are there in your household? | | |
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| * 16. What is your race or origin? Check one or more boxes that apply. |
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| 17. Write in your specific race, origin, or enrolled or principal tribe - For example, Argentinean, Chinese, Egyptian, German, Marshallese, Mexican, Mexican American, Mongolian, Native Hawaiian, Navajo, Nigerian, Tlingit, and so on. | | |
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18. Which of the following best describes your current employment situation? Please check all that apply.
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| 19. Which category best describes your annual household income? |
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