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Dear Respondent,
A research is being conducted on “From High Street to Social Street: Has Facebook Shaped Luxury Brands in India”.
I would be grateful if you could fill up the following questionnaire in this regard. Please note that the information will be kept confidential and used for academic purpose only.
 
 
 
Gender
 
Male
 
Female
 
 
 
Age
 
15-20 years,
 
21 – 25 years,
 
26 -30 years,
 
31- 40 years,
 
40 years and above
 
 
 
Qualification
 
Upto 12th Std
 
Graduate
 
Post Graduate
 
Other
 
 
 
 
Occupation
 
Student,
 
Self-Employed
 
Working Professional
 
Homemaker
 
Other
 
 
 
 
Marital Status
 
Single
 
Married
 
 
 
Are you a buyer of branded products?
 
Yes
 
No
 
 
 
Which of the following brands have you purchased in the recent times? (Kindly choose any one brand).
 
Louis Vuitton
 
Fendi
 
Burberry
 
Prada
 
Coach
 
 
Why do I as an individual prefer a luxury brand? Please indicate the scale that best corresponds to the statement given about the above luxury brand?
5- Strongly Agree, 4- Agree, 3 – Neutral, 2- Disagree, 1 – Strongly Disagree
1 2 3 4 5
The designs are unique and of superior quality products
Love for this brand
Makes me look stylish and rich
It is a prestige
Makes a fashion statement
Respect from peers
Post purchase services
 
 
 
How frequently do you visit Facebook?
 
Several Times a Day
 
Frequently
 
Weekly,
 
Monthl