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Dear Respondent, A research is being conducted on “From High Street to Social Street: Has Facebook Shaped Luxury Brands in India”. I would be grateful if you could fill up the following questionnaire in this regard. Please note that the information will be kept confidential and used for academic purpose only. |
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Are you a buyer of branded products? |
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Which of the following brands have you purchased in the recent times? (Kindly choose any one brand). |
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Why do I as an individual prefer a luxury brand? Please indicate the scale that best corresponds to the statement given about the above luxury brand? 5- Strongly Agree, 4- Agree, 3 – Neutral, 2- Disagree, 1 – Strongly Disagree
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How frequently do you visit Facebook? |
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