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2011
March
G
Global Business Survey
Global Business Survey
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Have you attempted to enter foreign markets with your company?
If No skip to Question No.5
Yes
No
If yes how did you try and enter the market chosen?
Please check from the list below:
Set up your own company abroad
Distribution by agencies
Licensing
Franchising
Acquisition
Alliances
Sales Subsidaries
Were you successful in your attempts to enter the market?
Yes
No
What country did you pick to start the foreign entry process?
In your opinion, what are the reasons for businesses deciding to sell products abroad? Please tick as many as appropriate from the following:
Followed customer
Competition from MNCs
Domestic market saturated
Cheaper to sell goods abroad
Next step in the business’s development
To obtain new sources of capital
Develop new markets
Establish long-term business relationships
Become the first Irish business in the market
Overcome barriers in the domestic market
Reciprocate with suppliers abroad
Fill customers orders for your product
Keep up with industry competitors
Increase sales and profits
To survive
Obtain long —term stability for the business
Gain a large market share
Capitalize on domestic competitive advantage
What barriers do you think businesses encounter in their attempt to enter the foreign market?
1: Strongly Agree
2
3
4
5: Strongly Disagree
Lack of finance
Lack of expertise
Lack of funding from state agencies
Marketing and sales capabilities
Competition from abroad
Competition in the home market
Language barriers
Access to information
Access to technology
Lack of proper support mechanisms
Management capability
High costs involved
Choosing the right market to enter
Opposition from staff members to entering foreign markets
To what extent to you agree/disagree with the following:
The factors that would hinder businesses from expanding to a foreign country are:
1: Strongly Agree
2
3
4
5: Strongly Disagree
Lack of marketing skills
Lack of experience
Lack of expertise
Lack of capital
Competition form larger companies
Market at home is sufficient
No market abroad for businesses product
No interest in setting up abroad
Laws and regulations
Fluent in foreign languages
Lack of government support
Cultural barriers
Access to information
Management capability
Opposition from staff members
Given the globalization of the marketplace, in your opinion, what changes in government policies/programs should be enacted to provide opportunities/overcome barriers faced by entrepreneurial companies in the future on relation to exporting?
If given the opportunity would you like to take your business/product to a foreign market?
Yes
No
Other
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