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Go Local Banchory evaluation

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Dear Go Local Banchory partners,

It has been a few weeks since we launched the Go Local campaign in Banchory and we are keen to find out what your thoughts about it are. What worked, what didn't, did it make a difference to your business and how do you see the campaign's future?

Please fill in this short survey so we can collect everybody's feedback and share the outcomes with you.

NB: Although we ask for your name in this form, we promise we will not make anyone's personal opinions known in reports we produce as a result of this survey.
 
 
 
* Please tell us your name and business / organisation:
   
 
 
 
What were your expectations of the Go Local launch weekend beforehand?
   
 
 
 
How did the Go Local launch weekend make a difference to your business?
 
There were more people coming into my premises
 
There were more new people coming in who I had never seen before
 
I sold more products
 
I had more opportunity to promote my products / services
 
The Go Local events and performances added something special to my business
 
It didn't make any difference at all

 
 
 
How did you help promote the Go Local Banchory campaign?
 
I displayed the window sticker
 
I wore a T-Shirt
 
I actively encouraged my customers to attend
 
I promoted the event on my website
 
I distributed flyers
 
I displayed flyers in my venue

 
 
 
How did you measure success as a result of the Go Local launch weekend?
 
I counted people coming in
 
I looked at my takings at the end of the day
 
I recorded in a database whether people bought as a result of Go Local
 
I encouraged people to fill in the Go Local feedback cards that were given to me
 
I talked to customers to find out more about their reasons for visiting
 
I didn't do any of that

 
 
 
What was the response of the audience/customers to Go Local activity on the launch weekend?
 
People were very positive
 
People did not like it
 
People were indifferent
 
People did not know about it beforehand
 
People came especially for it
 
Other
 

 
 
 
Did the weekend meet your expectations? Was there anything you would have liked instead? Please explain:
   
 
 
 
Do you believe the Go Local campaign is something Banchory arts & businesses should continue doing?
 
Yes
 
No
 
Maybe
 
 
 
The Go Local Banchory campaign launch was developed as a 'pilot project' by GANE and has cost them around £6,000 in total. Would you consider contributing to any future campaigns?
 
Yes, by donating some money towards it
 
Yes, by donating in-kind (staff time or material)
 
No, it should all be covered by raising external funds
 
No, I don't think the campaign should continue anyway
 
Other
 
 
 
 
How would you like to see the campaign developing in Banchory?
 
As an annual cultural festival
 
Multiple smaller events (like arts markets, performances, exhibitions) during the year, happening inside shops or outdoors
 
As a simple mutual support system between the local arts organisations and businesses
 
Just displaying the logo on windows and promotional material
 
I don't think it's worth continuing the campaign any further
 
Other
 

 
 
 
Who do you think would be best placed to take the lead on developing any future Go Local Banchory campaign activity?
 
Woodend Barn or another local arts organisation
 
The Banchory Business Association
 
One particular keen local business
 
VisitScotland
 
Banchory Community Council
 
GANE or another external organisation or coordinator
 
A new Go Local working group with members of various local groups and businesses
 
Other
 
 
 
 
Please share any other thoughts about the campaign launch and future of the campaign with us here:
   
 
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