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  1. Surveys
  2. 2009
  3. November
  4. H
  5. Holiday Product -Boys
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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 15 minute survey and earn a coupon for 20% off your next purchase at The Children's Place



Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Thank you for your time today. The following questions are about products you may find in a Children's Place store. Please rate the products as if you were shopping in each respective department. We would like your honest feedback on what you think about these products. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
Big Boys Graphic Thermal Tees

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Graphic" and 5 equals "I Love the Graphic".

1 - I hate the graphic 2 3 4 5 - I love the graphic
Thermal A
Thermal B
Thermal C
Thermal D
Thermal E
Thermal F
Thermal G
Thermal H
Thermal I
 
 

Why do you dislike the Graphic?

(Check all that apply)

 
 
 
 
 
Big Boys Graphic Thermal Tees

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Shirt Color" and 5 equals "I Love the Shirt Color".

1 - I hate the shirt color 2 3 4 5 - I love the shirt color
Thermal A
Thermal B
Thermal C
Thermal D
Thermal E
Thermal F
Thermal G
Thermal H
Thermal I
 
 
Big Boys Graphic Thermal Tees - $12.50

Please answer the following questions with these products above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
These products remind me of The Children's Place
I would change the silhouette (body/cut)
I could find these types of products at many other retailers
I could easily create outfits with these products
My child could wear these anywhere (ex. School, Playground, Holiday Dinner)
At the price, this product is an excellent value
I would add embellishments (ex. patches)
My children don't like to wear thermal tops
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase these products?
 
 
Do you have any other comments about this shirt?
   
 
 
Baby Boys Thermal Stripe Shirt

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Shirt Color" and 5 equals "I Love the Shirt Color".

1 - I hate the shirt color 2 3 4 5 - I love the shirt color
Thermal A
Thermal B
Thermal C
Thermal D
Thermal E
Thermal F
 
 
Baby Boys Thermal Stripe Shirt - $12.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
These products remind me of The Children's Place
I could find these types of products at many other retailers
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I could easily create outfits with these products
At the price, this product is an excellent value
I don't like the stripes on the shirts
I would add embellishments (ex. patches)
I would change the silhouette (body/cut)
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this shirt?
   
 
 
Big Boys Bold Stripe Half-Zip Sweater - $19.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
This product reminds me of The Children's Place
I prefer full-zip over half-zip
I could easily create outfits with this product
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I wish it had a hood
I love this product's color
I would add embellishments (ex. patches)
At the price, this product is an excellent value
I would change the silhouette (body/cut)
I could find this type of product at many other retailers
I don't like the stripes on the shirt
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this sweater?
   
 
 
Big Boys Striped Half-Zip Sweater - $19.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
At the price, this product is an excellent value
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I don't like the stripes on the shirt
I would change the silhouette (body/cut)
I love this product's color
I could find this type of product at many other retailers
I prefer full-zip over half-zip
I wish it had a hood
This product reminds me of The Children's Place
I would add embellishments (ex. patches)
I could easily create outfits with this product
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this sweater?
   
 
 

Now please compare the two products. Which product do you prefer...
Product A Product B
Style
Color
Pattern
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
Big Boys Sweater Vest- $16.50

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Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
This product reminds me of The Children's Place
I wouldn't dress my son in vests
I could find this type of product at many other retailers
I could easily create outfits with this product
I would add more embellishments (ex. patches)
I would change the silhouette (body/cut)
I hate the pattern
My child would only wear it during the holidays
At this price, it's an excellent value
I love this product's color
 
If you were in the market for boys vests...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this vest?
   
 
 
Baby Boys Fleece Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Fleece Pants A
Fleece Pants B
Fleece Pants C
Fleece Pants D
Fleece Pants E
 
 
Baby Boys Fleece Pants - 2 for $20 or $12.50 each


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I don't buy fleece pants for my children
I would change the silhouette (body/cut)
I could find these types of product at many other retailers
I could easily create outfits with these products
These products are too plain
At the price, this product is an excellent value
These products remind me of The Children's Place
I love the elastic waist
I would change the leg opening
I would add more embellishments (ex. patches)
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Pull on Wind Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Wind Pants A
Wind Pants B
Wind Pants C
Wind Pants D
 
 
Big Boys Pull On Wind Pants - $16.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
My child could wear these anywhere (ex. School, Playground, Holiday Dinner)
At the price, this product is an excellent value
These products remind me of The Children's Place
I could easily create outfits with these products
I could find these types of products at many other retailers
I would add more embellishments (ex. patches)
I would change the silhouette (body/cut)
I would remove the patch
I would change the leg opening
I love the elastic waist
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Utility Cord Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Cord Pants A
Cord Pants B
Cord Pants C
Cord Pants D
Cord Pants E
 
 
Big Boys Utility Cord Pants - $19.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
These products are too plain
I would change the silhouette (body/cut)
At the price, this product is an excellent value
I could easily create outfits with these product
I would change the leg opening
Thes products remind me of The Children's Place
My child could wear these anywhere (ex. School, Playground, Holiday Dinner)
I could find these types of products at many other retailers
I don't like corduroy pants
I would add more embellishments (ex. patches)
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Pull On Cargo Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Pants A
Pants B
Pants C
Pants D
Pants E
 
 
Big Boys Pull On Cargo Pants - $16.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
At the price, this product is an excellent value
I love the elastic waist
I would change the leg opening
I would change the silhouette (body/cut)
I would add more embellishments (ex. patches)
I could find these types of products at many other retailers
These products remind me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I could easily create outfits with these products
These products are too plain
I love the side pockets
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Cotton PJ's - $16.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would change the graphic on the top
I could find this type of product at many other retailers
I love this product's color
I would change the neck ringer color
At the price, this product is an excellent value
I hate the pattern on the pants
This product reminds me of The Children's Place
I would change the silhouette (body/cut)
 
If you were in the market for boys sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 
Big Boys Cotton PJ's - $14.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would change the silhouette (body/cut)
I love this product's color
I would change the color of the rib-knit trim at neck, sleeve & leg
I could find this type of product at many other retailers
This product reminds me of The Children's Place
At the price, this product is an excellent value
I love the stripes
 
If you were in the market for boys sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 

Now please compare the two products. Which product do you prefer...
Product A Product B
Style
Color
Silhouette (Body/Cut)
Pattern
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
Newborn Puffer Jacket - $29.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
This product reminds me of The Children's Place
I love the pattern
It looks too puffy
I love this product's color
I would add embellishments (ex. patches)
I could find this type of product at many other retailers
At the price, this product is an excellent value
I would change the silhouette (body/cut)
 
If you were in the market for boys outerwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this jacket?
   
 
 
 
Only a few more questions...
 
 
Adult Fleece PJ's - $29.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love this products color
I would never wear this as an adult
I love the pattern
I would purchase this for my child
I would add embellishments (ex. rhinestones, patches)
This product reminds me of The Children's Place
At the price, this product is an excellent value
I don't like collars on sleepwear
I prefer cotton pjs over fleece
I could find this type of product in a Wal*Mart
 
If you were in the market for sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 
Adult Fleece PJ's - $29.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love the pattern
I prefer cotton pjs over fleece
I would add embellishments (ex. rhinestones, patches)
At the price, this product is an excellent value
I would purchase this for my child
This product reminds me of The Children's Place
I don't like collars on sleepwear
I love this products color
I don't like "feet" on pj's
I would never wear this as an adult
I could find this type of product in a Wal*Mart
 
If you were in the market for sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 

Now please compare the two products. Which product do you prefer for adults...
Product A Product B
Style
Silhouette (Body/Cut)
Ability to match with other clothing
Overall
 

Now please compare the two products. Which product do you prefer for children...
Product A Product B
Style
Silhouette (Body/Cut)
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
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