Ice-cream survey on Marketing com & Advert

1) What is your gender?

A. Male

B. Female

2) What is your age?

3) What is your Education level?

4) what is your Income?

5) How frequently do you eat ice-cream in an ice-cream parlour?

6) How often do you eat ice-cream at an ice-cream parlour?

7) How many people do you eat with?

8) What is the estimated average amount of ice-cream purchase you normally made each time for per scoop?

9) Most of the time you become aware about a new ice-cream parlour is through(You may tick not more than 3)

A. Words of Mouth

B. Social networking site (e.g. Facebook, Twitter, LinkedIn)

C. Newspaper

D. Magazines

E. Billboards

F. Movie Theatres

G. Leaflets

Other

10) What factors do you take into consideration when purchasing ice-cream from ice-cream parlour? Please rank accordingly as 1 being least preferred, 4 being neutral and 7 being most preferred.

1 2 3 4 5 6 7

A. Price

B. Convenient of an ice-cream parlour

C. Ambient

D. Reputation of a brand

E. Sales promotion

F. Contents of the ice-cream

(E.g. Low fat, sherbet, non-dairy, low calorie, favour)

G. Occasion (e.g. Birthday celebration)

H. Launching of new flavours