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Hello! I am Tsveta Boycheva and I am working on my MBA dissertation in Cardiff University. The topic of the project is "Effective marketing strategies in online advertising and their impact on consumer". As part of my work I aim to reveal the different attitudes and points of view provoked by the constantly increasing influence of online commercial. It will take approximately 3-4 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey, you may contact me by email at [email protected].
Thank you very much for your time and assistance! You can start with the survey now by clicking on the Continue button below.
Здравейте! Казвам се Цвета Бойчева и в момента работя върху дисертацията ми по MBA магистратурата, която посещавам към университета в Cardiff. Темата на проекта е: " Успешни маркетинг стратегии в онлайн рекламата и тяхното влияние върху потребителя". Като част от проекта имам за цел да разкрия различните нагласи и гледни точки към онлайн рекламата, която е все по въздействаща в последно време. Отнема не повече от 3-4 минути да попълните въпросника.
Вашето участие в това проучване е абсолютно доброволно. Вашите отговори са строго конфиденциални и данните от се измерват само в общи стойности. Вашите отговори ще бъдат кодирани и ще останат поверителни. Ако имате някакви въпроси по-всяко време може да ми пишете на [email protected].
Благодаря ви за отделеното време и съдействието! Може да започнете с въпросника, като кликнете на бутона Continue. |
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| How often do you shop or purchase goods and services online? |
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| Where do you prefer to go shopping? (Select all that apply) |
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| How do you find out about the promotions and new products launched? (Select all that apply) |
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| What is leading for you during the buying/purchase process? (Select all that apply) |
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| How often are you influenced in taking decision to buy/purchase goods or service by information provided to you online? |
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| In your opinion to which extent advertisements reach their goal? |
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| Which of the following types of advertising are you familiar with? (Select all that apply)
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| Do you think that online advertising should adjust to the cultural differences in the different countries?
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| Are online ads in your opinion more impressive than TV commercials?
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| In the advertising process are distinguished several effects on consumer’s mind. Please rate to which extent the effect corresponds то you based on your personal experience.
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| Have you ever been attracted by the content of banners and do you click on them? |
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| Are you keen on publishing own advertising online? |
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| What kind of advertising do you think has the strongest impact on consumer? |
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| What is the highest level of education you have achieved? |
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| What is your marital status? |
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