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Surveys
2011
March
I
INATS West Retailer Survey
INATS West Retailer Survey
0%
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You are invited to participate in our Retailer Survey for INATS West! We have moved beyond just selling goods or services to creating compelling customer experiences. The information you provide will be extremely valuable. It will take only about 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Seth Chernoff at 303-350-3990 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
How many stores do you own/manage?
1
2-4
5-10
More than 10
What are your three biggest challenges (please rank your top three with a 1, 2 and 3)
Increasing Sales
-- Select --
1
2
3
4
5
6
7
8
9
Customer Retention
-- Select --
1
2
3
4
5
6
7
8
9
Social Media
-- Select --
1
2
3
4
5
6
7
8
9
Competing with Online Retailers
-- Select --
1
2
3
4
5
6
7
8
9
Employee Retention
-- Select --
1
2
3
4
5
6
7
8
9
Inventory Turnover
-- Select --
1
2
3
4
5
6
7
8
9
Net Profitability
-- Select --
1
2
3
4
5
6
7
8
9
Online Marketing
-- Select --
1
2
3
4
5
6
7
8
9
Other (Please list below)
-- Select --
1
2
3
4
5
6
7
8
9
How would you best describe the age of your merchandise?
Have no idea
Majority no older than 30 days
Majority no older than 60 days
Majority no older than 90 days
Majority no older than 120 days
How often is your store's website updated?
Never
Daily
Weekly
Monthly
Only On Solstice
Annually
How often does the store have any type of promotion?
Never
Bi-Monthly
Monthly
Quarterly
Twice-A-Year
Whenever We Need Space for New Inventory
Other
How do you price your merchandise?
Based on competitive factors
Based on wholesale cost
Based on perceived value
Using a pendulum
Other
How Optimistic Are You About the Future?
Always
Sometimes
Rarely
Never
Don't Know
Does Your Store WOW Your Customer with the Uniqueness of the Merchandise?
Does the store WOW your customer with breadth of inventory selection?
Do you collect and use Average Ticket Size information?
Do you collect and use Employee Performance data?
Does your store utilize a preferred customer program?
Does the store send messages (email, facebook, mail, telephone) about specific interests of merchandise?
Please provide your email address to receive a copy of the aggregated results when the survey is complete.
Is there anything else you would like to add? Feel free to list anything specific that you would like discussed or covered at INATS West.
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