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Questions marked with an * are required Exit Survey
 
 
* What is your age?
 
Under 21
 
21-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65+
 
 
 
* Do you currently have auto insurance?
 
Yes
 
No
 
 
 
* Who is the main decision maker on which auto insurance company to use?
 
I am
 
I share it roughly equally with someone else
 
My spouse is
 
My parents are
 
Someone else is
 
 
 
* Name all of the auto insurance companies that you can think of:
   
 
 
 
* Which auto insurance company do you currently use?
 
AAA
 
Allstate
 
Esurance
 
Farmers
 
GEICO
 
Liberty Mutual
 
Nationwide
 
Progressive
 
State Farm
 
Travelers
 
USAA
 
Other (please specify)
 
 
 
 
* When was the last time you shopped for auto insurance?
 
Within the last 6 months
 
Within the last year
 
1-2 years ago
 
3-4 years ago
 
5-9 years ago
 
More than 10 years ago
 
 
 
* The last time you changed auto insurance companies, what prompted you to switch? (Check all that apply)
 
I bought a new car
 
I saw an ad for lower rates
 
This is my first insurance company
 
I got married
 
I wanted to save money
 
I changed jobs
 
I moved
 
My last company raised my rates significantly
 
I was unhappy with the service I was getting
 
Other (please specify)
 

 
 
 
* Which of these auto insurance companies have you EVER HEARD OF? (Check all that apply)
 
AAA
 
Allstate
 
Esurance
 
Farmers
 
GEICO
 
Liberty Mutual
 
Nationwide
 
Progressive
 
State Farm
 
Travelers
 
USAA
 
None of the above

 
 
Please rate you agreement with the following statements regarding ALLSTATE auto insurance:
1- Strongly disagree 2 3 4- Neither agree nor disagree 5 6 7- Strongly agree Don’t know
* Will pay claims quickly and without hassle
* Has lots of options to choose from
* Has great customer service
* Has great shopping tools
* Is a company I trust
* Will pay full value of claims
* Offers good value
* Is a company for someone like me
* Are available to talk to if needed
* Has low prices
 
 
Please rate you agreement with the following statements regarding GEICO auto insurance:
1- Strongly disagree 2 3 4- Neither agree nor disagree 5 6 7- Strongly agree Don’t know
* Will pay claims quickly and without hassle
* Offers good value
* Is a company for someone like me
* Are available to talk to if needed
* Has great shopping tools
* Is a company I trust
* Has low prices
* Has lots of options to choose from
* Has great customer service
* Will pay full value of claims
 
 
Please rate you agreement with the following statements regarding NATIONWIDE auto insurance:
1- Strongly disagree 2 3 4- Neither agree nor disagree 5 6 7- Strongly agree Don’t know
* Are available to talk to if needed
* Is a company I trust
* Has great shopping tools
* Will pay claims quickly and without hassle
* Has low prices
* Offers good value
* Has lots of options to choose from
* Is a company for someone like me
* Will pay full value of claims
* Has great customer service
 
 
Please rate you agreement with the following statements regarding PROGRESSIVE auto insurance:
1- Strongly disagree 2 3 4- Neither agree nor disagree 5 6 7- Strongly agree Don’t know
* Offers good value
* Are available to talk to if needed
* Has great shopping tools
* Is a company for someone like me
* Will pay full value of claims
* Has lots of options to choose from
* Is a company I trust
* Has low prices
* Has great customer service
* Will pay claims quickly and without hassle
 
 
Please rate you agreement with the following statements regarding STATE FARM auto insurance:
1- Strongly disagree 2 3 4- Neither agree nor disagree 5 6 7- Strongly agree Don’t know
* Has great shopping tools
* Has low prices
* Has lots of options to choose from
* Offers good value
* Is a company I trust
* Will pay claims quickly and without hassle
* Are available to talk to if needed
* Has great customer service
* Is a company for someone like me
* Will pay full value of claims
 
 
If you were in the market for auto insurance today, how likely would you be to shop the following companies?
Not at all likely Somewhat likely Very likely Extremely likely
* AAA
* Allstate
* Esurance
* Farmers
* GEICO
* Liberty Mutual
* Nationwide
* Progressive
* State Farm
* Travelers
* USAA
 
 
 
* Why wouldn’t you consider shopping for insurance with Nationwide? (Check all that apply)
 
I’ve never heard of them
 
I don’t trust that they will pay my claims
 
No particular reason
 
I think they are too expensive
 
I just prefer my current insurance company
 
I had a prior bad experience with them
 
Other (please explain)
 

 
 
 
* Assuming their insurance prices were roughly the same, which one insurance company would you PREFER TO BUY FROM?
 
AAA
 
Allstate
 
Esurance
 
Farmers
 
GEICO
 
Liberty Mutual
 
Nationwide
 
Progressive
 
State Farm
 
Travelers
 
USAA
 
Other (please specify)
 
 
 
How much advertising (TV, online, print, billboards, etc.) do you remember seeing within the last 30 days for the following insurance companies?
None A bit A fair amount Quite a bit A lot
* AAA
* Allstate
* Esurance
* Farmers
* GEICO
* Liberty Mutual
* Nationwide
* Progressive
* State Farm
* Travelers
* USAA
 
 
 
* In regards to the Nationwide ad(s) you remember seeing, can you remember the content of the ad?
 
Yes
 
No
 
 
 
* Please describe the Nationwide ad(s) that you remember seeing:
   
 
 
Please rate the Nationwide ad on the following:
1- Strongly disagree 2 3 4- Neither agree nor disagree 5 6 7- Strongly agree
* Was enjoyable to watch
* Was effective in convincing me to consider purchasing from them
* Stood out from the other insurance ads
* Told me something new about the company
 
 
 
* Approximately how much do you pay ANNUALLY for your auto insurance? (only include the automotive portion for yourself)
 
 
 
* How often do you shop around for new auto insurance?
 
Every year or less
 
Every 2-3 years
 
Every 4-5 years
 
Every 6-9 years
 
Every 10 years or more
 
Never, I don’t plan on switching insurance companies
 
 
 
* How many automobiles are in your household?
 
0
 
1
 
2
 
3
 
4
 
5 or more
 
 
 
* What other insurance / financial service products do you have? (Check all that apply)
 
Retirement account
 
Homeowners insurance
 
RV / boat / ATV insurance
 
Business insurance
 
Life / disability insurance
 
Renters insurance
 
Motorcycle insurance
 
None of the above

 
 
 
* What company(s) are your other (non-auto) insurance / financial service products with? (Check all that apply)
 
AAA
 
Allstate
 
Esurance
 
Farmers
 
GEICO
 
Liberty Mutual
 
Nationwide
 
Progressive
 
State Farm
 
Travelers
 
USAA
 
Other (please specify)
 

 
 
 
* Why did you choose that particular insurance company for homeowners / renters insurance? (Check all that apply)
 
I shopped around and they were the cheapest
 
They were already my insurance company from before
 
They had a local agent nearby
 
No particular reason
 
It is an established, reputable company
 
They were recommended to me by someone I know
 
It’s a company I trust to pay claims

 
 
 
* How often do you shop around for new homeowners / renters insurance?
 
Every year or less
 
Every 2-3 years
 
Every 4-5 years
 
Every 6-9 years
 
Every 10 years or more
 
Never, I don’t plan on switching insurance companies
 
 
Please rate your agreement with the following statements regarding insurance shopping:
1- Strongly disagree 2 3 4- Neither agree nor disagree 5 6 7- Strongly agree
* All insurance is the same
* I buy insurance solely based on price
* I prefer to buy insurance from large, well established insurance companies
* I prefer to get insurance from a mutual company which is owned by its policyholders
* I only carry the minimum auto insurance level required by the law
* Having auto insurance gives me peace of mind
* I take the time to get multiple quotes to ensure I get the best deal on insurance
* Having a local insurance agent is important to me
* I prefer to shop for insurance online
* Getting new insurance is too much of a hassle
 
 
 
* A mutual insurance company is one owned entirely by its policyholders (vs. shareholders). Please check any of the companies below that you believe are mutuals:
 
AAA
 
Allstate
 
Esurance
 
Farmers
 
GEICO
 
Liberty Mutual
 
Nationwide
 
Progressive
 
State Farm
 
Travelers
 
USAA
 
None of the above
 
Don't know

 
 
 
* You said you currently get your auto insurance through Nationwide. Why did you choose them? (Check all that apply)
 
I trust them to pay my claims quickly
 
I like their brand
 
Someone else in my family used them
 
They have the best customer service
 
They had the lowest price
 
They had an local agent nearby
 
I like that they are a mutual rather than a corporation
 
No particular reason
 
Other (please explain)
 

 
 
 
* What do you like most about Nationwide?
   
 
 
 
* What could be improved about Nationwide?
   
 
 
Below are some potential advertising concepts that relate to Nationwide insurance. Please rate each of them on how motivating they are in convincing you to request a quote from Nationwide:
Not at all motivating Somewhat motivating Very motivation Extremely motivating
* We don't have customers we have owners. Nationwide is a mutual insurance company, which means that any profits we earn go back to you in the form of reduced premiums. The more successful we are, the more you save.
* Let Nationwide conduct your yearly insurance checkup. Insurance is about more than just getting the lowest price. It's about protecting you and your assets. To make sure you have the right amount of coverage for your budget, call Nationwide today.
* Because bad stuff happens, there's Nationwide. We'll be there when things go wrong to make sure you are protected, and your life is disrupted as little as possible.
* We're the company of the people and for the people. Nationwide is a mutual insurance company, which means that any profits we earn go back to you in the form of reduced premiums. Make sure your hard earned protection goes to your protection, not other people's profits.
 
 
Please rate your agreement with the following statements:
1- Strongly disagree 2 3 4- Neither agree nor disagree 5 6 7- Strongly agree
* I am a safe driver
* Time is more valuable to me than money
* I am constantly on the run
* I struggle to make ends meet
* I like to drive aggressively
* For quality control purposes, please check the “1- Strongly disagree” box on this row
* I like to take risks
* I am willing to pay more for a nice car
* My family’s financial security comes first
* My friends/family look to me for advice
* I am the first amongst my friends to try new technology
 
 
 
* What is your gender?
 
Male
 
Female
 
 
 
* What is your ethnicity:
 
Caucasian (non-Hispanic)
 
African American
 
Hispanic / Latino
 
Asian / Pacific Islander
 
Native American
 
Other
 
Do not wish to disclose
 
 
 
* What is your annual household income (including your spouse or significant other):
 
$0-$9,999
 
$10,000-$29,999
 
$30,000-$49,999
 
$50,000-$74,999
 
$75,000-$99,999
 
$100,000-$149,999
 
$150,000-$249,999
 
$250,000 or greater
 
Do not wish to disclose
 
 
 
* How many people reside in your household?
 
1
 
2
 
3
 
4
 
5
 
6 or more
 
 
 
* How many children under the age of 18 do you have living in your household?
 
0
 
1
 
2
 
3
 
4
 
5 or more
 
 
 
* What is the highest level of education you have completed?
 
Did not finish high school
 
High school diploma
 
Some college
 
Undergraduate degree
 
Masters degree
 
Doctorate degree
 
 
 
* What is your employment status?
 
Full time employed
 
Part time employed
 
Unemployed
 
Student
 
Retired
 
Disabled and unable to work
 
 
 
* What is your 5 digit zip code?