Japanese Gift Market: Market Research Assignment

* What is the maximum amount you would pay for an online product?

Less than $5

$5-$10

$10-$15

$15-$20

$25-$30

$30-$35

Greater than $35

* Which of the following products would you buy from an online store? (You can select more than one).

* Would your response to the above question differ if you were purchasing the products from an online Japanese Gift Store?

Yes

No

* What characteristics do you look for when you are buying your online products? (You may select more than one).

Rate the following in terms of importance when you go to purchase products:

* How often do you purchase products that are necessary for your everyday life (you couldn't live without them)?

All The Time

Usually

Sometimes

Rarely Never

* How often do you purchase products just because you like them?

All The Time

Usually

Sometimes

Rarely Never

Please look at the following images:

Sushi Bazooka: This product makes making sushi a whole lot easier. You just put your rice and fillings in and it comes out in a perfect cylinder for you to roll it.

Light-saber Chopsticks: Become the next Jedi with your light-saber chopsticks. These chopsticks glow in fluorescent colours and allow you to eat your Japanese food at the same time!

Key Chain Piggy Bank: This key chain allows you to store money on the go! You can put some coins in your key chain and keep them safe.
Rate the above products in terms of how likely you would be to purchase them. 0 being very unlikely and 5 being very likely.

How much would you approximately pay for each of the above products?

* Which of the products on the previous page would you most likely buy? Why?