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  2. 2013
  3. April
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  5. Marketing Analysis
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What is your job title?
   
 
 
 
How long have you been working at ttconnect?
 
Under 1 year
 
1 - 3 years
 
3 - 5 years
 
Over 5 years
 
 
 
What business are we in? (What needs does our business meet in the marketplace?)
   
 
 
 
A. What market segments are we targeting (list segment name and characteristics)? What segments are we not targeting?
   
 
 
 
What does each of our identified target audiences know and believe about us today?
   
 
 
 
What is the single most important message that we must communicate to ALL of our target audiences?
   
 
 
 
List the single most important message that we must communicate to EACH target audience. (This might or might not be the same answer as question 6)
   
 
 
 
What kind of personality do we want to portray in our communications? What tone? What flavor?
   
 
 
 
What is the net impression about our company or offering that we want clients and partners to take away after each interaction with our company?
   
 
 
 
What are the current advertising strategies used by ttconnect?