Marketing Research

On average how many books do you purchase each semester? (please select one)

2 or less

3-4 books

5-6 books

7 or more

How often do you review for exams using a textbook? (please select one)

Rarely	Often	Frequently	Very Frequently

How often do you review for exams using material the teacher distributes? (test reviews, online PowerPoints slides based of class lecture, etc…) (please select one)

Rarely	Often	Frequently	Very Frequently

Please indicate how many times per year you purchase the following items:

Textbooks (hard copy)

Textbooks (hard copy rental)

Digital Textbooks

Digital Textbooks (rental)

How do you currently get your text books? (choose all that apply)

Purchase hard copy

Rent hard copy

Purchase e-textbook

Rent e-textbook

How comfortable are you with reading on a digital screen? (please choose one)

How satisfied are you with the current options available for textbook rentals?

How familiar are you with Amazon.com, Amazon Prime, and Amazon Student? (please check one box for each)

Have you ever purchased or rented a book using Amazon?

Yes

No

If Amazon Student were available today, when would you be most likely to buy it? (please select one)

Within the next month

Between 1 and 3 months from now

Between 4 and 6 months from now

Between 7 months and a year from now

I am not interested