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When prospective MBA interns go through Biotech/Pharma company brochures or promotional materials, what messages are most appealing? Please rank the following by order of importance
Company's Current Financial Success
Global Presence
Product Pipeline (Growth Potential)
Prospects of Full-time offers to Interns
Career success stories of past interns who returned to make a mark
MBAs have opportunity to rotate through a variety of functions
Employee Benefits/Package
Fact that we develop and sell drugs that extend life of patients
Location
 
 
 
Other messages if any not listed under question 1:
   
 
 
 
Which types of promotional materials (or media) have been most widely used by companies that recruit in your school?
Brochures (hard copies)
CD RoM with company information
Company websites
Online Newsletters (through email)
Gift items like memmory sticks, bags etc.
 
 
 
Other Materials or Media not mentioned in Q3:
   
 
 
 
Which kind of promotional materials/media do you think would be most effective in effectively conveying key messages about a recruiting company?
Hard Copy Brochures
CD RoMs
MBA recruiting website
Email Brochures - HTML or PDFs
Gifts
 
 
 
Anything not mentioned in Q5 that you would add:
   
 
 
 
Which form of engagement (or forum) do you think would be most effective for generating awareness and interest among prospective interns?
Employer Information Sessions - Presentation and Q&A
Emails to Student lists through Career Management Liasons
Coffee Chats
Cocktail and Dinner sessions
Senior Executives deliver lectures for courses
 
 
 
Other forums not mentioned in Q7:
   
 
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