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In partial fulfilment of Masters in Fashion Marketing, I (Arunima Sharma) am conducting this survey to test the consumer demand for home accessories in general and perception about the Maspar among consumers. The information and results of the questionnaire are highly confidential and would only be used for academic purpose. Your co-operation would be highly obliged.
 
 
 
Name
   
 
 
 
Age
 
20-30
 
30-40
 
40-50
 
Above 50
 
 
 
Job Profile
 
• Business
 
• Self Employed
 
• Service
 
• Others
 
 
 
Income(per annum)
 
• Below 5 lac
 
• 5lac-10lac
 
• 10lac-15lac
 
• 15lac-20lac
 
• Above 20lac
 
 
 
Which Home Furnishing Brands do you look at while purchasing products for you interiors
   
 
 
 
2. When purchasing Home Furnishing/accessories what do you look at:
(Rate your preferences as 1 being the least and 5 being the highest)
• Fabric
• Price
• Brand Name
• Ambience of Store
• Style of the Product
 
 
 
Home much do you spend on Home Furnishings per annum?
Below 1 lac
1lac-5lac
5lac-10lac
10lac-15lac
Above 15lac
 
 
 
Have you heard of the brand called Maspar
 
Yes
 
No
 
If yes, from where
 
Word of Mouth / Advertisement
 
 
 
 
Do you buy home furnishings from Mespar?
 
Yes
 
No
 
If yes, then what Dining/Bathroom/Bedroom/Home Accessories
 
 
 
 
Do you buy Home Furnishing from Maspar?
 
Yes
 
No
 
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