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The Metro State License Plate was first introduced in 2002. This official license plate features the Roadrunner mascot and the words "METRO STATE COLLEGE" in front of a snow-capped mountain background. Vouchers for these license plates can be purchased through the Alumni Association. The cost is $25 for current students and alumni that have graduated within the last year, and $50 dollars for everyone else. All the profits from these vouchers go towards student scholarships at the college. Because the Metro State license plates are considered specialty plates, there is also a one-time, $50 fee at the Department of Motor Vehicles.

These license plates show pride and support for anyone who has a connection to Metro State College. This survey will help us better understand how to effectively market this product.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
In what ways are you connected with Metropolitan State College of Denver?
 
Current student
 
Family member of current student
 
Alumni
 
Faculty, staff, or other employee
 
Donor
 
Other
 

 
 
 
If you answered "No" to the previous question, please state your reason.
   
 
 
 
Prior to taking this survey, were you aware that Metro State had an official license plate?
 
Yes
 
No
 
 
 
Do you currently own a vehicle?
 
Yes
 
No
 
 
 
What kind of license plate is currently on your vehicle?
 
Generic Colorado plate
 
Out-of-state plate
 
Official Metro State plate
 
Other specialty plate
 
No license plate
 
Do not own vehicle
 
 
 
On average, how often do you visit Metro State's official website (www.mscd.edu)?
 
At least once a day
 
4-6 times a week
 
1-3 times a week
 
1-3 times a month
 
Less than once a month
 
Less than once a year
 
Never
 
 
Rank each statement based on your connection to Metro State College
Strongly agree Somewhat agree Neutral Somewhat disagree Strongly disagree
I feel a deep connection to the college
I keep up with current news and issues around the college
I support the college in whatever ways I can
I feel an instant connection with others who are involved with Metro State
 
 
 
Which of Metro State's sources do you use to keep up with current issues and news regarding the school? Select all that apply.
 
Metro State's official website
 
The Metropolitan (school newspaper)
 
MetReport (video netcast news pogram)
 
Met Radio
 
Metro Magazine
 
Alumni E-Newsletters
 
None
 
Other
 

 
 
Rank each statement regarding your purchasing behavior.
Strongly agree Somewhat agree Neutral Somewhat disagree Strongly disagree
I am more likely to purchase an item if my money is going towards a charitable cause.
I buy products because other people are using them.
I need detailed information about a product before purchasing it.
I am more likely to purchase a product that has the Metro State logo than an identical product that does not.
 
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