MKT201 Fall2014 Project

1. Which gender do you identify as?

a. Male

b. Female

c. Other

2. What is your current age?

3. Which region of the country do you live in?

a. Midwest - IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI

b. Northeast - CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VT

c. Southeast - AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV

d. Southwest - AZ, NM, OK, TX

e. West - AK, CA, CO, HI, ID, MT, NV, OR, UT, WA, WY

4. What is the highest grade or year of school you completed?

a. Grades 1 through 8 (Elementary or middle school graduate)

b. Grades 9 through 11 (Some high school)

c. Grade 12 or GED (High school graduate)

d. College 1 year to 3 years (Some college or technical school)

e. College 4 years (College graduate)

f. Graduate School(Advance Degree)

5. What is your current employment status?

a. Employed for wages

b. Self-employed

c. Out of work for more than 1 year

d. Out of work for less than 1 year

e. A homemaker

f. A student

g. Retired

h. Unable to work

6. Where do you buy the majority of your toys?

a. Wal-Mart

b. Toys-r-Us

c. Target

Other

7. What is your yearly expenditure on toys?

a. < $30

b. $31 - $50

c. $51 - $100

d. > $101

8. What do you think the most important thing is when you choose a toy?

9. How important a factor is longevity of a toy lasting?

a. Not important

b. Somewhat important

c. Very important

d. The most important factor

10. How important is a gender neutral color for a toy?

e. Not important

f. Somewhat important

g. Very important

h. The most important factor