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Hello!


Thank you for your time today. As we mentioned, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 5-10 minute survey and be entered for a chance to win a $25 giftcard at The Children's Place!

At completion of the survey you will be asked to enter your e-mail address. Winners of a giftcard will be contacted via e-mail.

Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.

 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Please enter your zip code or postal code
   
 
 
 
Thank you for your time today. The following questions are about attitudes and shopping patterns. We would like your honest feedback about these attitudes and shopping patterns. Your opinions will help The Children's Place on perfecting what you are looking for in our stores and services.

Please be as open and honest as possible.

Thank you!
 
 
 
How often do you shop/browse at any Children's Place store (not online)?
 
2-3 times a week
 
Weekly-3 times a month
 
1-2 times a month
 
Once every 2-3 months
 
Every 4-6 months
 
1 time a year or less
 
 
 
How do you prefer to find information from your favorite brands about new products, deals and promotions?

(please check all that apply)

 
In-store Signs
 
Store window displays
 
Brand website
 
Online (other than brand website)
 
Direct Mail
 
Email
 
Mobile device (cell phone, tablet, e-book readers)
 
Other
 

 
 
 
How do you prefer to receive information from your favorite brands about new products, deals and promotions?

(please check all that apply)

 
In-store Signs
 
Store window displays
 
Brand website
 
Online (other than brand website)
 
Direct Mail
 
Email
 
Mobile device (cell phone, tablet, e-book readers)
 
Other
 

 
 
 
Do you use any of the following on a regular basis?

(please check all that apply)

 
Tablet (e.g. iPad)
 
Cell phone
 
iPod
 
Smartphone (iPhone, Blackberry, etc.)
 
No, I do not regularly use a mobile device
 
Other
 

 
 
How likely are you to do each of the following using your mobile device:
Extremely Likely Very Likely Somewhat Likely Not Very Likely Not Likely at All
Send or receive a text message
Send or receive a picture message
Access social media (i.e. Facebook, Twitter, Foursquare, etc.)
Download gaming applications
Download retail applications
Sign-up to receive SMS (text) message coupons
Sign-up to receive email coupons
Scan Bar codes/QR codes for product information
 
 
How often do you do the following:
Daily A few times a week A few times a month Once a month Every few months A couple times a year
Send or receive a text
Send or receive a picture message
Access social media (i.e. Facebook, Twitter, Foursquare, etc.)
Download gaming applications
Sign-up to receive SMS (text) message coupons
f. Sign-up to receive email coupons
g. Scan Bar codes/QR codes for product information
 
 
How likely are you to do each of the following using your mobile device:
Extremely Likley Very Likely Somewhat Likely Not Very Likely Not At All Likely
Browse/shop apparel products online (regardless of whether or not you made a purchase)
Purchase apparel products online
Receive product/style recommendations from style experts
Read product reviews on apparel
Research product information (size, color, material) on apparel
Look up a retail store location
Check product inventory of your local store
Track loyalty program rewards
 
 
How often do you do the following:
Daily A few times a week A few times a month Once a month Every few months A couple times a year
Browse/shop apparel products online (regardless of whether or not you made a purchase)
Purchase apparel products online
Receive product/style recommendations from style experts
Read product reviews on apparel
Research product information (size, color, material) on apparel
Look up a retail store location
Check product inventory of your local store
Track loyalty program rewards
 
 
How important would each of the following features be if The Children’s Place offered a mobile application (please note, we do not currently offer these services):
Extremely Important Very Important Neutral Not Very Important Not At All Important
Locate nearest store to current location
Browse products
Purchase products
Receive outfit recommendations
Read customer product reviews
Review product recommendations
Review product information (size, color, material)
Receive expert style suggestions
Receive coupon and promotion offers
Access Loyalty Program information
Lookup in-store product inventory
Make payments using Virtual Wallet
Create product wish lists
 
 
How likely would you be to sign up for a program that provided these services via a downloadable application:
Extremely Likely Very Likely Somewhat Likely Not Very Likely Not At All
 
 
 
The Children’s Place is evaluating a potential mobile media program. This program would be free to join and would provide promotions, incentives and discounts directly to your mobile device.

If TCP were to offer a mobile program described above, how likely would you be to sign up for a program that provided these services via text message:
Extremely Likely Very Likely Somewhat Likely Not Very Likely Not At All
 
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-4 years old)
 
Big Girls (5-7 years old)
 
Big Girls (8-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-4 years old)
 
Big Boys (5-7 years old)
 
Big Boys (8-10 years old)
 
Other
 

 
 

Please estimate your total family income
 
Under $25,000
 
$25-34,999
 
$35-49,999
 
$50-74,999
 
$75-99,999
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American/Black
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What is your age?
 
Under 21
 
21-25
 
26-35
 
36-45
 
46-55
 
56-65
 
Over 65
 
 
 
What is your current employment status?
 
Employed full-time
 
Employed part-time
 
Homemaker
 
Not currently working
 
 
 
What is the highest grade you completed in school?
 
Less than high school graduate
 
High School or high school equivalent graduate
 
Some college or trade school
 
College graduate
 
Post graduate
 
 
 
* Please select your country of residence
 
United States of America
 
Canada
 
 
 
Please enter your e-mail address for a chance to win a $25 giftcard from The Children's Place
   
 
 
 
May we contact you via email to provide information about future promotions or offers from The Children's Place?
 
Yes
 
No
 
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