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What is your age range
 
13-17
 
18-24
 
25-39
 
40 & Over
 
Prefer not to answer
 
 
 
When you were YOUNGER, what brands were you most interested in?
 
Urban Wear (Rocawear, FuBu, Baby Phat)
 
Finer Brands (Gap, Banana Republic, J. Crew)
 
Expensive Brands (Gucci, Prada, Louis Vuitton)
 
Economically Friendly Brands (Old Navy, Forever 21, Payless)
 
I did not care about brands.
 
 
 
When you were YOUNGER, what influenced your style?
 
The media (admiring styles you saw in magazines, television, etc)
 
Affordability/Parents
 
Nothing influenced my style
 
 
 
NOW, what brands are you most interested in? (You can pick more than one if you need to)
 
Urban Wear (Rocawear, FuBu, Baby Phat)
 
Finer Brands (Gap, Banana Republic, J. Crew)
 
Expensive Brands (Gucci, Prada, Louis Vuitton)
 
Economically Friendly Brands (Old Navy, Forever 21, Payless)
 
I do not care about brands.
 
Other
 

 
 
How likely are you purchase the following items from their respective retailer? (Do not factor your affordability)
Definitely wouldn't purchase Probably would not purchase I don't care Probably would purchase Definitely would purchase
A pair of sneakers from Payless
Ralph Lauren Sheets from Macys
A plain white t-shirt from Gucci
Glasses from Fendi
Pants from Sears
Tommy Hilfiger from Marshalls
 
 
How important were each of the following attributes in your decision to purchase our product/service?
Not important Not THAT important Neutral Somewhat important Very important
Pricing
Quality of products/services
Store location
Popularity of the brand name
 
 
 
How do you feel about parents who buy their children expensive clothing? (Please pick the answer closest to your personal opinion)
 
If they can afford it, why not?
 
It is pointless. Why would you buy expensive clothing they will eventually grow out of?
 
It is nice to buy your child nice things every ONCE IN A WHILE
 
Children should learn the value of money, so parents should not buy their children expensive clothing
 
I don't care
 
 
 
Would YOU buy expensive brands for your children? (If you have children, DO YOU buy expensive brands for your children now?)
 
Yes, all the time
 
Yes, but some times when I feel that they deserve it/need it
 
Never
 
Probably not
 
Other
 
 
 
 
Please indicate your gender.
 
Male
 
Female
 
Prefer not to answer
 
 
 
Do you think parents influence a person's perception (how they value, rate of quality) of name brand items?
 
Yes
 
No
 
Probably
 
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