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Exit Survey
 
 
Welcome!

This survey has been put together to gain a better understanding of consumers attitudes towards make-up.
Your responses will be strictly confidential and data from this research will be used only as supporting material for a University project.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What is your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
Which category best describes your annual income?
 
Under $15,000
 
$15,000 - $29,999
 
$30,000 - $44,999
 
$45,000 - $59,999
 
$60,000 - $74,999
 
$75,000 - $89,999
 
$90,000 - $104,999
 
$105,000 - $119,999
 
$120,000 or more
 
Prefer not to answer
 
 
 
Which of the following categories best describes the industry you work in?
 
Automotive
 
Advertising
 
Consulting Services
 
Education
 
Entertainment
 
Financial Services
 
Government Services
 
Healthcare
 
Human Resources
 
Information Technology
 
Marketing/Sales
 
Non-Profit
 
Pharmaceuticals
 
Public Relations
 
Technical Services
 
Travel
 
Other
 
 
 
How often would you say you wear make-up?
 
Everyday
 
Some Days
 
Special Occasions
 
I don't wear make-up
 
 
 
Where do you usually purchase your make-up? (select all that applies)
 
Online
 
Drug store
 
Department store
 
Boutique
 
Other
 

 
 
 
Which of the following best describes your attitude towards make-up? (Select all that apply)
 
I wear little make-up
 
I only wear make-up on special occasions
 
I never wear make-up
 
I wouldn't be seen dead without make-up
 
I stick to the brand(s) of make-up I've always used
 
Colour is the most important factor
 
Putting on make-up takes too much time
 
Removing make-up takes too much time
 
I feel more confident when wearing make-up
 
I don't know how to apply make-up

 
 
Do you agree with the following statements?
Strongly Agree Agree Neutral Disagree Strongly Agree
Cheapest products are as good as expensive
I spend too much money on cosmetics
I like trying new products
I like to recommend family and friends good cosmetics
The attractiveness of the packaging effects my purchase decision
I like fragrance free make-up
 
 
 
When buying cosmetics, which of the following aspects tend to influence what you buy? (Select 3 most important)
 
Technologically advanced/latest formula
 
Special offer promotion
 
Contains extra benefits (e.g. UV filters, lift effect, brightening)
 
Not tested on animals
 
Advice from in-store consultant
 
Free Samples
 
Hypo-allergenic

 
 
 
How often do you purchase Make-up? Select the best answer