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  1. Surveys
  2. 2013
  3. April
  4. O
  5. Online advertising in Hong Kong about cosmetics
0%
Exit Survey
 
 
Do you use cosmetics?
 
Yes(Turn to question 3)
 
No
 
 
 
If no, why?
 
Too expensive
 
Not necessary
 
Sensitive skin
 
Other
 
 
 
 
How long do you spend online each day?
 
Less than 1 hour
 
1~3 hours
 
more than 3 hours
 
 
 
Have you ever seen any online cosmetics advertisement before?
 
Yes
 
No(Turn to question 12)
 
 
 
5.Where do you usually get the latest information about the cosmetic products?( Could be multiple choice)
 
Offline media (TV, magazine)
 
Online media (Website, Social media)
 
Other
 
 
 
6. Have you ever perform any of the following online activities after viewing the online advertisement?
Strongly Agree Agree Agree with Neither Disagree Strongly Disagree No Experience
Learned more about a cosmetics product
Purchased a product at a retail or department store, after researching it online
Compared of cosmetics products
Became aware the new cosmetics product
Purchased a cosmetics product online
Returned to the website where you purchased a product for more product information or customer service
 
 
7. Which of the following online environment do you usually explore for cosmetic advertisement?
Strongly Agree Agree Agree with Neither Disagree Strongly Disagree No Opinion
Search engines
Cosmetics brand official Sites
Beauty sites that sell a variety of brand
Online pharmacies
Cosmetics/fashion magazine website
Lifestyle sites
 
 
8.Which of the following media channel that could influence your buying process of cosmetics products?
Strongly Agree Agree Agree with Neither Disagree Strongly Disagree No Opinion
Magazine/newspapers
Online
TV
Printed matters(poster in store, catalogs)
Outdoor
 
 
9.Which of the following online advertising tools for cosmetic product could effectively catch your attention?
Strongly Agree Agree Agree with Neither Disagree Strongly Disagree No Opinion
Dynamic click-to-buy banners
Contextual advertisement
Direct E-mail that include URL
Videos
 
 
10.Which of the following online advertising tools of cosmetic product do you think is the most annoying?
Strongly Agree Agree Agree with Neither Disagree Strongly Disagree No Opinion
Dynamic click-to-buy banners
Contextual advertisement
Direct E-mail that include URL
Videos