OTI External Communications Survey

Thank you for your participation.
This survey will ask questions to measure the success of OTI's External Communications strategies.

If you have any questions, please feel free to email [email protected]

How strong is our communications strategy?

	Minimal: Rare engagement in external outreach and no strategy for doing so; key target audiences have not been identified	Basic: No formal communications strategy exists but organization does occasional general outreach when opportunities arise	Moderate: Communications strategy exists but is not tailored to key target audiences and messages are not typically revised to adjust to changing contexts.	Strong: A clearly outlined strategy for communications with target and distinct messages to prioritized audiences that are regularly revised in light of changing contexts.
* Communications Strategy

How effective is our goal and message alignment?

	Minimal: Key messages at times do not support and even undermine organizational goals.	Basic: Key messages generally support organizational goals but do not align with those goals.	Moderate: Key messages consistently support organizational goals.	Strong: Messages are consistently highly effective at furthering organizational goals.
* Goal and Message Alignment

Please scale our response to attacks on the organization's work.

	Minimal: When attacks occur, they are not detected, and the organization does not respond.	Basic: The organization detects some attacks that occur and responds to some of them with some success.	Moderate: The organization detects most attacks that occur and responds to most of them in a timely and effective manner.	Strong: When attacks occur, they are detected and addressed in a timely and effective manner.
* Response to Attacks on the Organization's Work

How efficient are our dissemination practices to target audiences?

	Minimal: Organization does not disseminate information to key audiences.	Basic: Organization disseminates information, but does not adjust messages for different target audiences.	Moderate: Organization broadly disseminates information to target audiences, but could make such messages more timely, tailored, and specific.	Strong: Organization broadly disseminates its information in a timely manner in easily accessible forms, and it presents clear and specific messages to key audiences.
* Dissemination

Are we producing adequate communications tools?

	Minimal: No tools to communicate message to target audiences.	Basic: Basic but outdated tools for outreach are used but not always effective for reaching target audiences.	Moderate: Tools are mostly appropriate for the target audiences, but they are not used to full potential.	Strong: Tools are well designed, easily accessible, and used optimally to reach target audiences.
* Communications Tools