This free survey is powered by QUESTIONPRO.COM
 
 
Thank you for taking the time to share your opinions. As someone who has visited petfooddirect.com we would like you to take the following survey. All answers will remain confidential and will be used strictly to improve the experience for our customers.

Once you complete the survey you will receive your 20% off discount code.

Please click 'Continue' to begin.
 
 
 
* Have you ever made a purchase from petfooddirect.com?
 
Yes
 
No
 
 
 
* Have you made a purchase from petfooddirect.com within the last three months?
 
Yes
 
No
 
 
 
* Why have you not purchased from petfooddirect.com recently? (Select all that apply)
 
Haven’t needed to make a pet purchase in the last three months
 
Shipping takes too long
 
They stopped carrying the product(s) I need
 
Prices are too high
 
Shipping costs are too high
 
Received poor customer service
 
Was not satisfied with the product(s) I ordered
 
No longer need to make pet purchases
 
Other
 

 
 
How much does each of the following affect your decision to purchase from petfooddirect.com?
Not at all
1


2


3


4
Very much
5
* Everyday prices
* Convenience of having my purchases delivered to my door
* Ability to make many pet purchases in one place
* Whether I have a coupon code
* They are one of the few places that carries the specific brand(s) that I need
* Sale prices
* Service level from ordering experience through delivery
 
 
 
* What is the primary reason you’ve purchased from petfooddirect.com?
 
Service level from ordering experience through delivery
 
Whether I have a coupon code
 
Convenience of having my purchases delivered to my door
 
Ability to make many pet purchases in one place
 
They are one of the few places that carries the specific brand(s) that I need
 
Everyday prices
 
Sale prices
 
Other
 
 
 
 
* How often have you used a coupon or promotional code when ordering at petfooddirect.com?
 
Never
 
Sometimes
 
Frequently
 
Always
 
 
 
* What percentage of your total pet product spending (excluding services like grooming and veterinary) do you currently make with petfooddirect.com?
 
Less than 25%
 
25%-50%
 
51%-75%
 
More than 75%
 
 
Why might you shop somewhere other than petfooddirect.com? Please rate how much each of the following factors might cause you to shop elsewhere for your pet.
Not at all
1


2


3


4
Very much
5
* Desire to use a coupon from the maker of the product (not the store)
* Product pictures/descriptions are not clear enough on petfooddirect.com
* petfooddirect.com does not carry all the products I need
* Need something immediately
* Need to see what I am buying in person
* Can find products I need cheaper elsewhere
 
 
 
* Have you ever been enrolled in petfooddirect.com’s Auto Ship program where items are delivered to you automatically on a regular schedule?
 
Yes, I am currently enrolled
 
Yes, I was enrolled but canceled the service
 
No, I have never enrolled
 
 
 
* Why did you cancel the Auto Ship service? (Select all that apply)
 
Orders were coming too frequently for my needs
 
Orders were not arriving when promised
 
Wanted to be able to use coupons or promotional codes
 
Wanted to be able to take advantage of sales
 
Stopped making purchases from petfooddirect.com
 
Orders were not coming frequently enough for my needs
 
Other
 

 
 
 
* Why have you never enrolled in the Auto Ship program? (Select all that apply)
 
Do not trust that orders will arrive when I need them
 
Want to be able to use coupons or promotional codes
 
Prefer flexibility to make purchases from other places
 
Prefer to be in control of when purchases are made
 
Stopped making purchases from petfooddirect.com
 
Want to be able to take advantage of sales
 
Other
 

 
 
 
* How likely are you to recommend petfooddirect.com to a friend or family member?
Not at all likely
1


2


3


4

Neutral
5


6


7


8


9
Extremely likely
10
 
 
 
* Why have you not made a purchase from petfooddirect.com? (Select all that apply)
 
They don’t carry the product(s) or brand(s) I need
 
Prices are too high
 
Not comfortable buying pet products online
 
Shipping takes too long
 
Shipping costs are too high
 
Don’t trust the legitimacy/security of the site
 
Haven’t needed to make a pet purchase since first discovering petfooddirect.com
 
Other
 

 
 
 
* What type(s) of pet do you have? (Select all that apply)
 
Dog(s)
 
Cat(s)
 
Bird(s)
 
Fish
 
Horse(s)
 
Other small animal(s)

 
 
 
* How many pets do you have?
 
 
Please indicate whether each of the following statements about your pet(s) is true or false.
True False
* I have a photo of my pet in my purse or wallet, or on display in my office or home
* My feelings toward other people are affected by how they react to my pet
* My pet knows when I'm upset
* My pet is like a member of the family
* I want to take my pet along when I go to visit friends or family
* My pet helps me get through tough times
* I think about my pet when it is not with me
 
 
 
* About how much do you spend on all of your pet product purchases (excluding services like veterinary and grooming) in one year?
 
$0-$250
 
$251-$500
 
$501-$1,000
 
$1,001-$1,500
 
$1,501-$2,000
 
More than $2,000
 
 
 
* What types of products do you purchase for your pet? (Select all that apply)
 
Nutritional Supplements/Vitamins
 
Supplies (litter, crates, collars, leashes, etc.)
 
Toys
 
Treats
 
Flea and tick prevention
 
Food
 
Apparel (clothing, coats, etc.)
 
Grooming products (brush, shampoo, etc.)
 
Other
 

 
 
How likely are you to purchase each type of pet product online?
 
 
 
* What was the primary reason you first looked for pet products online?
 
Had difficulty finding the product(s) you needed elsewhere
 
Convenience of having them delivered to your home
 
Wanted to know more about what products and brands were available
 
Thought you could find them cheaper than in stores
 
Other
 
 
 
 
* What drove your first visit to petfooddirect.com?
 
Referred by another website (article, blog, message board, coupon site, etc.)
 
Radio advertisement
 
Recommendation by friend or family
 
Internet advertising (banner/display ads)
 
Responded to an email from PetFoodDirect
 
Internet search
 
Recommendation by veterinarian
 
Magazine or newspaper advertisement
 
Other
 
 
 
 
* Did you receive any endorsement of petfooddirect.com before you visited?
 
Yes, from friend or family
 
Yes, from informational resource (vet, article, reviews, message board, blog, etc.)
 
Yes, from both friend or family and an informational resource
 
No
 
 
 
* How would you describe petfooddirect.com’s total prices (including shipping) compared to other retailers’ (online or offline) prices?
 
Much more expensive
 
More expensive
 
About the same
 
Less expensive
 
Much less expensive
 
 
Please rate the price for each of the following types of products at petfooddirect.com.
Poor
1

2

3

4
Excellent
5
Don't know
* Supplies
* Food
* Toys
* Apparel
 
 
Please rate the selection of each of the following types of products at petfooddirect.com.
Poor
1

2

3

4
Excellent
5
Don't know
* Food
* Toys
* Apparel
* Supplies
 
 
 
* How likely are you to make a future purchase at petfooddirect.com?
Very unlikely
1

2

3

4
Very likely
5
 
 
 
* Please select all the sources you rely on to get information (recommendations, prices, availability, etc.) about pet products. (Select all that apply)
 
Mail
 
Online
 
Television
 
Magazines/Newspapers
 
Radio
 
Friends/Family
 
Veterinarians
 
Other
 

 
 
 
What websites do you use to get information about pet products?
   
 
 
 
* What types of offline retailers do you use for your pet purchases? (Select all that apply)
 
Grocery store
 
General retail chain (Wal-Mart, Target)
 
Catalog company
 
Convenience store (7-Eleven, Wawa, Circle K)
 
Local independent pet shop
 
Pet retail chain (PetSmart, PETCO)
 
None of the above

 
 
 
* What types of online retailers do you use for your pet purchases? (Select all that apply)
 
Specialty online pet retailer (petfooddirect.com, drsfostersmith.com)
 
General online retailer (amazon.com, buy.com)
 
Pet retail chain website (petsmart.com, petco.com)
 
Grocery store website
 
General retail chain website (walmart.com, target.com)
 
None of the above

 
 
 
* Please select all of the following websites that you have used to make pet purchases. (Select all that apply)
 
petfooddirect.com
 
target.com
 
walmart.com
 
petguys.com
 
amazon.com
 
petco.com
 
nationalpetpharmacy.com
 
drsfostersmith.com
 
petsmart.com
 
1800petmeds.com
 
carealotpets.com
 
I have not made a pet purchase online
 
Other
 

 
 
 
* From which type of retailer do you make most of your pet purchases (excluding services like grooming and veterinary)?
 
Grocery store website
 
Grocery store
 
Local independent pet shop
 
General online retailer (amazon.com, buy.com)
 
Convenience store (7-Eleven, Wawa, Circle K)
 
General retail chain website (walmart.com, target.com)
 
General retail chain (Wal-Mart, Target)
 
Catalog company
 
Pet retail chain website (petsmart.com, petco.com)
 
Specialty online pet retailer (petfooddirect.com, drsfostersmith.com)
 
Pet retail chain (PetSmart, PETCO)
 
 
 
* How do you prefer for items to be priced?
 
Higher base prices with frequent sales and/or coupons
 
Everyday low prices with infrequent sales and/or coupons
 
 
 
* When it comes to an online retailer of pet products, which of the following types of companies would you be most likely to shop with?
 
The place to find anything and everything for your pet including hard to find or new brands and products at reasonable prices
 
The lowest price provider of pet products available anywhere
 
The upscale online boutique for premium, progressive pet products
 
The leading commercial community for pet enthusiasts to learn, share, and buy
 
 
 
* Which of the following best describes your perception of petfooddirect.com?
 
The lowest price provider of pet products available anywhere
 
The upscale online boutique for premium, progressive pet products
 
The leading commercial community for pet enthusiasts to learn, share, and buy
 
The place to find anything and everything for your pet including hard to find or new brands and products at reasonable prices
 
 
 
* What best describes the area in which you live?
 
Urban
 
Suburban
 
Rural
 
 
 
* What is your primary mode of transportation?
 
Automobile (car, SUV, truck, etc.)
 
Bicycle
 
Motorcycle or scooter
 
Foot
 
Public transportation
 
 
 
* What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
* Into which age range do you fall?
 
Under 18
 
18-24
 
25-34
 
35-44
 
45-54
 
Over 55
 
Prefer not to answer
 
 
 
* What is your marital status?
 
Single
 
Married/Partnered/Live with significant other
 
Prefer not to answer
 
 
 
* Do you have children under the age of 18 living in your home?
 
Yes
 
No
 
Prefer not to answer
 
 
 
* Into which ethnic group do you classify yourself? (Please select one)
 
Caucasian or white
 
African-American or black
 
Hispanic or Latino
 
Asian
 
Prefer not to answer
 
Other
 
 
 
 
* Into what range does your household income fall?
 
Under $30,000
 
$30,000 - $50,000
 
$50,001 - $75,000
 
$75,001 - $100,000
 
$100,001 - $150,000
 
$150,001 - $200,000
 
Over $200,000
 
Prefer not to answer
 
 
 
If you had the opportunity to share your opinions about petfooddirect.com with Brock Weatherup, PetFoodDirect CEO, what would you say?
   
 
Please contact [email protected] if you have any questions regarding this survey.
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