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  2. 2012
  3. November
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Director/VP/CEO/GM/Managers,

You are invited to participate in our survey [Innovation and Entrepreneur firm]. In this survey, approximately 200 people will be asked to complete a survey that asks questions about {your firm, your firm's strategic posture, your firm's innovation capability and product performance]. It will take approximately 15-20 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact i at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
The flagship product our firm develop and commercialised in the past year:
Strongly Disagree Disagree Neutral Agree Strongly Agree N/A
It is technologically complex for the company to develop this product
A new to the firm technology was used to develop the product
The product made significant improvement over existing product
It is a radically advance over existing products in the market
The product reliability is much better than competitors
 
 
Our firm's culture and approach towards technology and innovations
Strongly Disagree Disagree Neutral Agree Strongly Agree N/A
Our firm place a strong emphasis on R&D, technology leadership, and innovations.
Our firm develops product/services that are very different from existing product/services in the market
We actively introduce improvements and innovations in our business
In general, our company has a strong preference for high risk projects (with chances of very high return).
We adopt a bold, aggressive posture in order to maximize the probability of exploiting potential opportunities.
Our business emphasizes both exploration and experimentation for opportunities
Relative to competitors, our firm will be the firs to introduce new radical products/ services/ technologies
Relative to competitors, we often initiating actions (such as cost, marketing strategy, quality) to which competitors then respond to.
We excel at identifying opportunities
 
 
Our firm's strategic orientation towards changing market environment:
Strongly Disagree Disagree Neutral Agree Strongly Agree N/A
We regularly meet customers to learn about their current and potential needs for new products.
We constantly monitor and reinforce our understanding of the current and future needs of customers.
Information about current and future customers is integrated into our plans and strategies.
We have developed effective relationships with customers and suppliers to fully understand new technological development that affect customers’ needs.
We systematically process and analyze customer information to fully understand their implications for our business.
We regularly collect and integrate information about the products and strategies of our competitors.
We systematically collect and analyze information about potential competitor activities.
Managers in this firm regularly share information about current and future competitors within our company
Our knowledge of current and potential competitors’ strengths and weaknesses is very thorough.
R&D and business development/marketing personnel openly communicate.
R&D and business development/marketing personnel fully collaborate in establishing innovation projects’ goals and priorities.
R&D and business development/marketing personnel share similar views and finalities.
 
 
Our firm adopt an open innovation approach in:
Not at all Low extent Neutral extent moderate extent High extent Very High Extent N/A
We view external sources for ideas, knowledge as important for the firm.
We collect deep information about our industry technology trend
We regularly contact research lab (such as Sirim, MARDI) and universities to access new technology
We often buy and use new technology from other firms and institution.
We cooperate and co-develop with other firms
We involve customer (and/or end user) in product planning and/or development
We involve suppliers in product planning and/or development
 
 
My firm's capability to innovate
Strongly Disagree Disagree Neutral Agree Strongly Agree N/A
Our company has an organization culture and management comprehension that support and encourage innovation
At our firm, knowledge from different resources is used for product development activities efficiently and rapidly.
Our firm is able to reflect changes at market conditions (such as changes from customer wants, competitors products, and so on) to own products and processes as soon as possible
Workers from our firm are supported and encouraged to participate in activities such as product development, innovation process improvement and to produce new ideasNew
Our firm has good mechanisms for integrating new technology from research to product development
 
 
Relative to my major competitors in terms of its innovation capabilities over the past year in the following area:
Much worse than competitors worse than competitors About the same better than competitors Much better than competitors N/A
Product or service innovation
production process innovation
Market innovations
 
 
In the last three years,
Strongly Disagree Disagree Neutral Agree Strongly Agree N/A
In comparison with our competitors, our company has introduced more innovative products during the past five years
In new products introduction, our company is often at the cutting edge of technology
The ROI for new products meet the stated goal
 
 
 
% of Sales provided by technologically new or improved products developed in the past five years as a percentage of total sales is
 
<10%
 
10 to 20%
 
20 to 30%
 
30 to 40%
 
>40%
 
please specify if more than 40%
 
 
 
My firm's product performance comparing with competitors:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied N/A
Product Quality
Cost advantage
customer acceptance
customer satisfaction
product uniqueness
Concept to launch time
 
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