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  5. PILCOP Followup Feedback
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Exit Survey
 
 
Thank you for taking the time to give your thoughts about branding the Public Interest Law Center of Philadelphia. The following questions will help us gauge stakeholder reactions to the branding presentation delivered on January 22. All responses are anonymous unless you choose to share your name and will be reported in aggregate.
 
 
 
Based on the 1/22 brand strategy presentation, do you feel that the PILCOP branding process is on the right track or the wrong track?
 
Right Track
 
Wrong Track
 
 
 
What was your initial, overall reaction to the presentation?
   
 
 
 
How well did the presented strategy capture the identity and strengths of the organization?
 
Extremely Well
 
Very Well
 
Somewhat Well
 
Slightly Well
 
Not Well at All
 
 
 
What point(s), if any, really resonated with you?
   
 
 
 
What point(s), if any, felt like they missed the mark?
   
 
 
The line “Opportunity and Justice for All” was presented as a simple summary of the brand concept for PILCOP. This line is meant to guide brand messaging and creative but is not necessarily an external tagline.

Please rate your level of agreement with the statements below pertaining to the strategy line “Opportunity and Justice for All”.
Strongly Disagree
1 		Somewhat Disagree
2 		Neither Agree Nor Disagree
3 		Somewhat Agree
4 		Strongly Agree
5
It effectively connects with and communicates our Mission
It feels true to who we are as an organization
It is simple and memorable
It has strong potential as a tagline that the public would see
 
 
 
What questions, if any, do you have following the presentation?
   
 
 
 
This survey is anonymous but you have the option to identify your responses. If you would like to share your name you can do so here: