Product Questionnaire

The purpose of this questionnaire is to identify opportunities for the snack food industry, within the college student demographic. The questionnaire will assist in understanding the consumer’s relationship to snack preference, convenience, and time. The survey will take 5 to 10 minutes to complete, mark the answer that you most agree with. Each participant’s results are confidential and under no circumstance will the data be distributed to an outside party.

What function do snack foods hold in your diet? Choose one.

To fill a void between meals

To boost energy

To reduce a specific craving

To replace nutrients

To manage meal proportions

How would you classify the food you eat in the morning? Choose one.

How often do you choose to eat snacks? Choose one.

If a new snack product were available, where would you seek to locate the product? Choose one.

What price range would you consider paying for a single serve snack food? Choose one.

How would you classify the noise associated with a snack’s packaging, from a convenience standpoint? Choose one.

Completely bothersome

Somewhat bothersome

Never considered

Somewhat indifferent

Completely indifferent

What types of packaging do you prefer? Choose one.

If a company offers environmentally friendly packaging alternatives for a slight price increase, what amount would be acceptable? Choose one.

A new style corn chip is for sale. The corn flour is layered like a pastry, then baked to reduce grease and consumption noise. How likely are you to purchase this new snack? Choose one.