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  2. 2013
  3. April
  4. R
  5. Relationship between Corporate Social Responsibili
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Dear
my name is Pauline Duane lacerda.I am currently carrying out research for my dissertation as a partial fulfillment of the Requirements for MBA (Masters in Business Administrations) (IT). The topic of my dissertation is “A study to know the value of CSR in the consumers buying behavior”
This questionnaire survey is about Corporate Social Responsibility (CSR) means businesses and organizations working responsibly and contributing positively to the communities they operate in. It involves working with employees, their families, the local community and society at large to improve their quality of life. Companies that operate in a socially responsible way strengthen their reputations. What organization does have an effect on the consumer’s buying behavior. CSR is the new upmarket word that organization are using to inform the consumer’s how responsible they. So are the consumer’s taking it in they buying decision.

Please spare a few minutes of your schedule to fill up this survey, it’s only about 5 minutes to complete the survey, Your honesty and sincere are very much appreciated. All information is highly and strictly confidential and will not be shared with anyone or any agencies. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. Your survey responses will be strictly confidential and data from this research will be reported only in the dissertation. If you have questions at any time about the survey or the procedures. You may contact [Pauline Duane lacerda] by email [email protected]
 
 
 
* What is your Gender?
 
MALE
 
Female
 
 
* what is your age?
 
less than 25
 
26-45
 
46-55
 
56 and above
 
 
* What is the highest level of education you have completed?
 
High school or equivalent
 
Vocational/technical school (2 year)
 
Some college
 
Bachelor's degree
 
Master's degree
 
Doctoral degree
 
 
* From where did you get to know about CSR?
 
NEWSPAPER
 
TELEVISION
 
BOOKS
 
JOURNAL
 
INTERNET
 
COMPANY WEBSITE
 
COMPANY CSR ARTICLES
 
 
* Which of the following categories best describes your primarily area of employment (regardless of your actual position)?
 
Employed
 
Student
 
Homemaker
 
Retired
 
 
Rate on a scale of '1' to '5' for the statements below. 1 = 'Strongly Agree', 2 = 'Agree', '3' = Neither Agree nor Disagree', 4 = 'Disagree', 5 = 'Strongly Disagree'.

Cause related marketing ( CRM)
Organization will donate a certain amount from the revenue to a Cause it has promised like AIDS programs, girl’s education, and women welfare.
1 2 3 4 5
If given the opportunity, I would buy a product with Socially Responsible Business Practices l benefit.
Would you buy a product more often if its brand was connected to Socially Responsible Business Practices.
Socially Responsible Business Practices increase your willingness to buy from the company.
If given the opportunity, I would buy a product with Socially Responsible Business Practices.
Would you buy a product more often if its brand was connected to Socially Responsible Business Practices.
I would tell my friends and family about a company’s Socially Responsible Business Practices.
If given the opportunity, I would voice my opinion to a company about its Socially Responsible Business Practices(comments on the company’s website or blog).
 
Intention
1 2 3 4 5
* I am willing to pay a premium price for a product/service from a company that is socially responsible.
* I will not purchase a product/service from a company that is socially irresponsible.
* I will choose a product from a socially responsible company even if cheaper alternatives available from less socially responsible / socially irresponsible companies
* The CSR activities of a company is a factor when deciding whether to purchase products / services from it.
* Price in comparison to the CSR activities of a company is not as important when deciding whether to buy products / services from it.
 
Behaviour
1 2 3 4 5
* I have paid a higher price for a product/service from a socially responsible company even when there were cheaper alternatives from less socially responsible / socially irresponsible companies.
* I have paid a premium price for a product / service because of the CSR activities of the company offering it.
* I have stopped buying products/services from a company which I found was not socially responsible.
* When presented with two alternative products/services, one from a socially responsible company and the other from a less socially responsible/ socially irresponsible company, I have picked the first choice.
* I have deliberately looked for a product/service I needed that is offered by a socially responsible company.
 
Loyalty/Commitment
1 2 3 4 5
* I will continue buying products/services from a company that is socially responsible even when cheaper alternatives are known to me.
* I will not switch to a cheaper substitute from a socially irresponsible company.
* I will continue buying products/services from a company that is socially responsible even when it increases the price of its products/services slightly.
* If given the choice to stop buying from a socially responsible company, I will choose not to stop.
* If asked to sign a contract to only buy products / services from a socially responsible company, I will choose to sign the contract.
 
Influence On and From Others
1 2 3 4 5
* I will advice friends and family to stop buying products/services from a company I know is socially irresponsible.
* I will recommend a product or service to friends and family because the company offering it is socially responsible.
* I will not buy a product or service recommended by friends and family if it is by a socially irresponsible company.
* I would buy a product or service recommended by friends and family from a company that is socially responsible.
* I would openly state my displeasure towards socially irresponsible companies