Retail

How well do the following statements describe you? Even if you don’t think the statement applies to you, please tell us how well the statement describes you.

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
I think on-line buying is (or would be) a novel, fun way to shop.

I like the help & friendliness I can get at local stores.

For me, shopping in stores is a hassle.

I think Internet shopping would avoid the hassle of local shopping.

Local stores have better prices & promotions than Internet stores.

I’d have a hard time searching the Internet to find what I need.

I don’t think Internet stores carry things I want.

I disklike the delivery problems & backorders of Internet buying.

I find the Internet ordering process is hard to understand & use.

I don't want to give out my credit card number to a computer.

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
I think Internet shopping offers better quality than local stores.

I don't know much about using the Internet.

I often go to the Internet to preview products.

I would like not having to leave home when shopping.

I like it that no car is necessary when shopping on the Internet.

I often go to the Internet for product reviews or recommendations.

I like having products delivered to me at home.

I want to see things in person before I buy.

I think Internet shopping offers better selection than local stores.

I don’t like having to wait for products to arrive in the mail.

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
None of my friends shop on the Internet.

I would shop on the Internet (more) if the prices were lower.

I dislike the idea of shipping charges when buying on the Internet.

I often buy using lay-away or store payment programs.

I think local stores have better service policies than Internet stores.

I always search for the lowest price in just about everything I buy.

I worry about my credit card number being stolen on the Internet.

I want my purchases to be absolutely private.

Buying things on the Internet scares me.

I often return items I have purchased.

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
It would be a real hassle to return merchandise bought on-line.

I think the Internet offers lower prices than local stores.

It’s hard to judge the quality of merchandise on the Internet.

I like the “energy” & fun of shopping at local retail stores.

I enjoy buying things on the Internet.

I like browsing on the Internet.

I like to go shopping with my friends.

I just don’t trust Internet retailers.

When it comes to promoting causes, I am a doer & not just a talker. I use the Internet to actively support causes that make people or communities better.

I hate repetition & I don’t want the same old thing. I am excited by a million web pages to explore.

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
I use the Internet to make me more competitive.

I want my family to run smoothly & I use the Internet to make me & those I love more productive & successful.

Internet games unlock my imagination & help me to meet interesting people & do neat stuff.

Hobbies are a very important part of my life. I use the Internet to expand my world of fascinating hobbies, interests, & activities.

I am fascinated by art, culture, & knowledge from around the world. I use the Internet to explore art & culture.

I consider myself an expert on the computer. When people have questions about the Internet, I always have the answer.

I have lots of friends & stay close to my family. I spend a lot of time on the Internet writing family & friends with e-mail.

On-the-job productivity is the key concern for me. I use the Internet to help me get more done with the time & energy I have to spend on work-related activities.

I use the Internet to meet interesting people. I watch chat rooms & participate with people on topics I find interesting.

I love using the Internet to shop. It’s fun & easy.

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
It is important to me to be treated well

I like the “royal treatment” in stores

I have somewhat old-fashioned tastes and habits

I like my clothes to look up to date

I never have enough time to shop

I think I am a little bit wild

I think shopping is fun

I often buy things on impulse

I have lots of leisure time