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  1. Surveys
  2. 2011
  3. September
  4. R
  5. Retail Interior Design Research
 

Hello:

You are invited to participate in my research survey about retail stores and interior design. In this survey you will be asked to complete questions about retail shopping habits and opinions. Your survey responses will be strictly confidential and data from this research will be reported in my dissertation entitled 'How Do Interior Design Elements Influence The Customer In A Retail Environment' for Staffordshire University. If you have questions at any time about the survey or the procedures, you may contact me by email at the email address specified below.


Thank you very much for your time and support.
Heidi Sinclair.


Please start with the survey now by clicking on the Continue button below.
 
 
 
What is your approximate age?
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 and over
 
 
 
Indicate your marital status.
 
Single
 
Married
 
Widowed
 
Divorced
 
 
 
What type of area do you live in?
 
Rural
 
Town
 
City
 
Other
 
 
 
 
Including yourself, how many persons are in your household?
 
One
 
Two
 
Three
 
Four
 
Five or more
 
 
 
What type of property do you currently live in (if more than one, please list your main property)?
 
Detached House
 
Semi-detached House
 
Terraced House
 
Bungalow
 
Apartment/Flat
 
Other
 
 
 
 
What appeals to you most with regard to the design of a retail interior? (list as many as you wish)
   
 
 
 
What appeals to you the least with regard to the design of a retail interior? (list as many as you wish)
   
 
 
 
What prompts you to enter a store you have never entered before or seen before?
   
 
 
Below are several words that can be used to describe retail stores in general. Please select the importance for each category.
Not At All Important Somewhat Unimportant Neutral Somewhat Important Extremely Important
Good selection
High prices
High quality
High fashion
Good service
Easy to shop in (ie layout)
Friendly atmosphere
Good sales and promotions
Sophisticated
Traditional
Different
Contemporary
Confident
Creative
Sociable
 
 
Please give your opinion about what factors are important in selecting a store to shop in.
Not At All Important Somewhat Unimportant Neutral Somewhat Important Extremely Important
The store has modern-looking equipment and fixtures.
The physical facilities at this store are visually appealing.
Materials associated with a store's service (such as shopping bags, catalogs, or statements) are visually appealing.
The store has clean, attractive, and convenient public areas (restrooms, fitting rooms).
The store layout makes it easy for customers to find what they need.
The store layout at this store makes it easy for customers to move around the store.
The store used environmentally friendly building materials in its construction.
The store offers high quality merchandise.
The store offers "healthy" products.
The store provides plenty of convenient parking for customers.
 
 
The following questions evaluate your views about what inspires you to enter a store for the FIRST time and what helps you to become a regular shopper.
Very Strongly Agree Strongly Agree Agree Disagree Strongly Disagree Very Strongly Disagree
Stores are conveniently located.
Store hours are convenient for my shopping needs.
Store atmosphere and decor are appealing.
A good selection of products are present.
The has the lowest prices in the area.
Merchandise sold is of the highest quality.
Merchandise window displays are attractive.
You have heard of the store before through advertisements.
Your friend mentioned the store by word of mouth.
The store has a "young and hip" appearance.
The store has a traditional decor.
 
Please contact [email protected] or click here if you have any questions regarding this survey.
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