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You are invited to participate in a survey about how people get recommendations in situations where they need professional services for something substantial (e.g., a veterinarian, accountant or home contractor would qualify, but categories like dining and entertainment would not).

It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Dr. Henry Schneiderman at [email protected].

Thank you very much for your time and support.
 
 
 
* Choose the statement that describes how you seek recommendations when you need to engage a service provider such as a plumber. Exclude how you seek recommendations for restaurants and entertainment.
 
I only seek recommendations from acquaintances
 
I primarily seek recommendations from acquaintances but may also seek out online reviews
 
Overall, I seek out online reviews and recommendations from acquaintances to about the same extent
 
I usually seek out online reviews but may also seek recommendations from acquaintances to a lesser extent
 
I only seek out online reviews
 
Other - please explain. Examples: I don't seek recommendations; I haven't had to engage a new local service provider in a long time
 
 
 
* Approximately how many times in the past year have you chosen a service provider primarily on the basis of its online reviews? Do not include choices of restaurants or entertainment.
 
0
 
1-2
 
3-5
 
6-10
 
more than 10
 
 
 
* Which website or app do you rely on the most for recommendations of service providers excluding restaurants and entertainment?
 
Yelp
 
Angie's List
 
Google Reviews
 
NextDoor
 
I do not use reviews posted on a website or app
 
Other (give name of website or app)
 
 
For the website or app you choose in Q3, how satisfied are you with the following:
Very Dissatisfied Not Satisfied Neutral Satisfied Very Satisfied N/A
* Quality and Reliability of Reviews
* Breadth of coverage of Topics of Interest
* Overall
 
 
 
* Approximately how many times in the past year have you posted a review about a local service to the website or App you answered in Q3? Do not include reviews of restaurants or entertainment. Answer '0' if you previously answered that you "do not use reviews posted on a website or app"
 
0
 
1-2
 
3-5
 
6-10
 
more than 10
 
 
 
* How do you contact your acquaintances when you REQUEST recommendations for service providers from them. Exclude recommendations for restaurants and entertainment. (Select all that apply)?
 
Face-to-face
 
Email to individual people
 
Email to a list of people
 
Phone
 
Messaging / Texting individual people
 
Messaging / Texting a list of people
 
Other (list any others such as Facebook Posts, Twitter, Slack, etc)

 
 
 
* Approximately how many times in the past year have you REQUESTED a recommendation for a service provider from your acquaintances? Exclude requests for restaurant and entertainment recommendations.
 
0
 
1-2
 
3-5
 
6-10
 
more than 10
 
 
 
* Approximately how many times in the past year have you ANSWERED a request for a recommendation for a service provider from an acquaintance? Exclude requests for restaurant and entertainment recommendations.
 
0
 
1-2
 
3-5
 
6-10
 
more than 10
 
 
 
Is there anything you'd like to tell us about your experience using online reviews? And, what would make make online reviews more useful or valuable to you?