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Dear Participant,

My name is Mona Haghi and I am the graduate student of the University of Calgary. My husband and I are in the process of creating a dynamic model for customer loyalty which will help small business owners achieve heightened efficiency.

I greatly appreciate your valuable time and feedback as you fill out this brief survey, mainly focused on our customer loyalty program.

We look forward to your open and honest answers as they will enable us to achieve accurate results.
 Please note that all the information collected within this survey is strictly confidential.
 
 
Consider customer A, who uses your service for the first time:
 
 
 
To keep customer A coming back, how much of a discount are you willing to offer towards their next service?
 
Less than 5%
 
between 5-10%
 
between 10-15%
 
more than 15%
 
We don’t offer any discount
 
 
 
If Customer A refers customer B, how much of a discount would you be willing to offer to customer A for his next service?
 
Less than 5%
 
between 5-10%
 
between 10-15%
 
more than 15%
 
We don’t offer any discount
 
 
 
In question 2, how much of a discount would you be willing to offer to customer B for his FIRST service?
 
Less than 5%
 
between 5-10%
 
between 10-15%
 
more than 15%
 
We don’t offer any discount
 
 
 
How much of a one-time discount are you willing to offer to customer A for sharing your service on his social page? (Facebook)
 
Less than 5%
 
between 5-10%
 
between 10-15%
 
more than 15%
 
We don’t offer any discount
 
 
 
How much of a discount are you willing to offer to customer A for participating in one of your marketing surveys?
 
Less than 5%
 
between 5-10%
 
between 10-15%
 
more than 15%
 
We don’t offer any discount
 
 
 
Which of the following resources do you feel would most help you attract new customers? (Please circle all that apply)
 
Your website
 
Your Facebook page
 
Flyers
 
Customers referral
 
Word of mouth
 
Again, thank you very much we greatly appreciate your participation.