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  2. 2013
  3. November
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  5. ShelfGenie Franchisee Marketing Survey
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Exit Survey
 
 
As you know, we have contracted with Northstar to conduct a 4-month marketing and brand strategy project for us. As part of their work, they would like to learn from your thoughts on marketing activities and have developed a brief survey to capture a broad-based perspective of our marketing.

The purpose of this survey is to quickly gather input on ShelfGenie marketing activities from the entire franchisee universe. We need full participation for this to be most useful and therefore have kept the questions brief and to the point. This should only take about 10 minutes to complete ... unless your want to spend more time thinking (please)!

Your individual response is completely anonymous, unless you wish to offer your name at the end. If you have any questions, please contact us or Michael Sinclair ([email protected]) from Northstar.

Thank you,
Allan and Courtney
 
 
How effective have you found the following vehicles for raising awareness (consumers learn of our brand) for ShelfGenie and our solutions? Note: we will ask separately about what drives revenue below.
Poor Below Average Average Above Average Excellent Haven't Used
* Newspaper Ads - Large Metro Papers
* Newspaper Ads - Smaller Community Papers
* National Magazine Ads (e.g. Better Homes & Gardens)
* Local Magazine Ads
* Home Shows
* Local Events - cooking, art, etc.
* Home Parties
* SEO
* Website
* Social Media
Poor Below Average Average Above Average Excellent Haven't Used
* Direct Mail Envelopes (e.g. ValPak, Money Mailer, RSVP.)
* Direct Mail Magazines (e.g. Clipper, TheHomeMag)
* TV
* Radio
* 3rd party referrals / relationship marketing
* Individual consumer referrals (friends/family)
* Angies' List
* Solutions Magazine
* Vehicle Wraps
* ShelfGenie Apparel
 
 
 
Anything else that isn't listed?
   
 
 
And how effective have you found these vehicles for driving profitable revenue? For those who know ROI, consider the following scale:Poor < = 2, Below Avg 2.0-2.5, Avg 2.5-3.5, Above Avg. 3.5-4.5, Excellent > 4.5
Poor Below Average Average Above Average Excellent Haven't Used
* Newspaper Ads - Large Metro Papers
* Newspaper Ads - Smaller Community Papers
* National Magazine Ads (e.g. Better Homes & Gardens)
* Local Magazine Ads
* Home Shows
* Local Events - cooking, art, etc.
* Home Parties
* SEO
* Website
* Social Media
Poor Below Average Average Above Average Excellent Haven't Used
* Direct Mail Envelopes (e.g. ValPak, Money Mailer, RSVP.)
* Direct Mail Magazines (e.g. Clipper, TheHomeMag)
* TV
* Radio
* 3rd party referrals / relationship marketing
* Individual consumer referrals (friends/family)
* Angies' List
* Solutions Magazine
* Vehicle Wraps
* ShelfGenie Apparel
 
 
Which competitors or substitute solutions are you most concerned about in your territory?
Not at all concerned Somewhat unconcerned Concerned Somewhat concerned Very concerned not in my territory
* The Pull-Out-Shelf Co. Dealers
* Shelves That Slide
* Slide Out Shelves
* Costco
* Home Depot
* Lowe's
* Container Store
* DIY overall
* Local contractors or cabinet makers
* Apathy / Do nothing
 
 
 
Any other competitors of note?
   
 
 
 
* What are a few words you think our brand stands for in the minds of consumers (today, not aspirational)? Please use single words or short phrases only - not long sentences or paragraphs.
   
 
 
 
* What are the top five (5) functional reasons or benefits you think drive demand for ShelfGenie solutions? Please use single words or short phrases only - and number them from 1 to 5.
   
 
 
 
* What are the top five (5) emotional reasons or benefits you think drive demand for our solutions? Use single words or short phrases only - and number them from 1 to 5.
   
 
 
 
* What specific ideas do you have to improve our marketing that you would like to see explored in this project?
   
 
Thank you! Michael Sinclair [email protected]