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2011
March
S
Shop Local Acadiana Campaign Development
Shop Local Acadiana Campaign Development
0%
Exit Survey »
Please rank (1-15) the following campaign elements in order of how important they are to you and your business. 1 being the MOST important and 15 being the LEAST important of the features offered.
Webpage on shoplocalacadiana.com
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
iPhone App
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
"Local Finds" E-Blast
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Text Messaging Half-Off Deals
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Coupon Book
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Cause Marketing (Why Shop Local?)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Digital Billboard
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Radio commercials
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
TV Commercials
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Networking Opportunities
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
In-Store Marketing Materials
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
"Certified Locally Owned" Designation
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Facebook re-posts
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Twitter re-posts
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Special Promotions (i.e. shopping spree or gift card giveaways)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
What would you like to see added as a campaign feature?
If the Shop Local Acadiana website were to offer a discounted gift voucher program similar to Bargain Bee or Seize the Deal would you be interested in participating?
Yes
No
Possibly
What do you feel is the ideal amount of campaigns to have each year?
(1) One 3-month campaign
(2) Two 3-month campaigns
(3) Three 3-month campaigns
(4) Four 3-month campaigns
Other
If Shop Local Acadiana offered fee-based "a la carte" services (i.e. Facebook, Twitter, Website, Marketing, Graphic Design assistance) would this appeal to your business?
Definately
Maybe
Not Necessary
If fee-based "a la carte" services were offered, which of the following would you be most interested in (please check all that apply):
Facebook Training
Facebook Management
Twitter Training
Twitter Management
Graphic Design
Commercial Photography
Small Business Consulting/Coaching
Quickbooks/Bookkeeping Support
Marketing Plan Development
Web Site Design or Management
Direct Mail/Mass Mail-out Services
In-Store or Special Event Planning
I am Not Interested in "A La Carte" Services
If Shop Local Acadiana were able to employ dedicated staff members with set office hours, what would you like to see them most focus on: (please choose one)
Member Communications
Troubleshooting/Tech Support
Advocating the Shop Local Cause
Campaign Development
"A La Carte" Services
Dedicated Staff is Not Necessary
Other
Would you be interested in continuing education services or seminar opportunities as part of your Shop Local Acadiana membership? (i.e. Small Business Marketing, Tax, Human Resources etc.)
Yes, as an added feature within my membership fee
Yes, as an optional feature with ticket purchase
No, this feature does not interest me
Other
The following ideas for campaign development were submitted by members. Which of the following would you MOST likely be interested in participating in if it were offered?:
"Pay a low monthly fee for web, iphone, email, text and then have the opportunity to opt-in for two advertising campaigns a year at an additional cost"
"Only have one large 3-month campaign each year and have only web and iphone the rest of the year"
"Offer all campaign features on an 'a la carte' basis where we can pick and choose what we want to do"
"Lower the cost of the campaign, make it simpler and focus our attention and funding on promoting the cause only"
"Keep campaign format the same, but raise the cost to fund full-time employee(s)to mentor and assist members on a regular basis"
I would not be interested in participating in any of these formats
Other (Please explain below)
What has been your most frustrating or difficult aspect of the campaign? Please include your comments and suggestions to improve Shop Local Acadiana.
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