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  2. 2015
  3. May
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  5. Shukran Feedback Survey

Shukran Feedback Survey

Shukran Feedback Survey
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Questions marked with an * are required Exit Survey
 
 
* In your opinion, what has been the focus of Shukran program over the last 3 years?

Rank the options from 1 to 5 by dragging them appropriately.
1 - Most applicable 
5 - Least applicable
Drag your choices here to rank them
     
     
    In your opinion, how would you rate the effectiveness of Shukran program for the below mentioned focus areas.

    1 star -Least Effective & 5 stars - Most Effective
    * Drive member acquisition and increase member revenue share (as percentage of total revenue)
    * Customer engagement to enhance lifetime value across concepts
    * Product enhancement (e.g. instant earn and burn launch)
    * Profitability improvement for Landmark Group
    * Member data collection to analyze purchase behavior
     
     
     
    * In your opinion, what should be the objectives of Shukran program over the next 3 years?

    Rank the options from 1 to 5 by dragging them appropriately

    1- Most Important Objective & 5- Least Important Objective
    Drag your choices here to rank them
       
       
       
      * What should be the most ideal measure to gauge the effectiveness of Shukran program ?

      Rank order the options from 1 to 5 based on future objectives of Shukran program

      1 - Most Relevant Measure & 5 - Least Relevant Measure
      Drag your choices here to rank them
         
         
         
        * Considering the product mix and financial health of our business, what should be the limit of Shukran point cost as a percent of total revenue (Shukran + Non Shukran revenue)?

        For 2014-15 YTD March, Shukran point cost was 1.42% of total revenue
         
        less than 1%
         
        1-1.25%
         
        1.26-1.5%
         
        Above 1.5%
         
         
         
        * Considering our brand positioning, what in your opinion should be the ideal reward rate for Shukran in non-sale period ? 

        For example, in Babyshop with AED 100 spend in non-sale period, Shukran members get 100 points which they can redeem for AED 5 value. In this case, the reward rate is 5%. 

        As part of the project, we will also conduct benchmarking exercise with other retailers and analyze existing Shukran data to finalize the reward rate
         
        1%
         
        2%
         
        3%
         
        4%
         
        5%
         
        Other
         
         
         
         
        * Why do you think this change is necessary?
           
         
         
         
        * Which benefits should be given to high value (>10,000 local currency annual spend) customers?

        You may select multiple choices.
         
        No benefits required - It would just be an additional cost
         
        Priority billing (exclusive till)
         
        Exclusive Discounts / offers
         
        Free delivery service (Home Center, Home Box, Sports One, etc)
         
        Different Shukran card with additional points (Gold / Platinum)
         
        Exclusive external partner benefits
         
        Other (please specify the benefit)
         

         
         
         
        * How can Shukran better engage with Concept/ Territories to generate higher revenues/ profits from our Shukran customer base?
           
        * Any other feedback/suggestion that can help us improve Shukran program.
           
         
         
         
        * First Name : 
        * Last Name : 
        * Email Address : 
         
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