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  1. Surveys
  2. 2012
  3. April
  4. S
  5. Skycity Pamper Package

Skycity Pamper Package

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Family Health Diary Magazine
* 1. Where do you normally get your copy of Family Health Diary magazine?
 
Pharmacy
 
Inside copy of NZ Listener
 
Inside copy of New Zealand Women’s Weekly
 
From friend/family
 
Other
 
 
 
 
* 2. Do you read any stories from start to finish in Family Health Diary magazine?
 
Yes
 
No
 
 
 
* 3. Have you learnt anything new from reading Family Health Diary magazine?
 
Yes
 
No
 
 
 
* 4. Are you more likely to purchase any products as a result of reading this current issue of Family Health Diary magazine?
 
Yes
 
No
 
 
 
* 5. Have you ever bought products as a result of seeing them in Family Health Diary magazine or on Family Health Diary TV ads?
 
Yes
 
No
 
 
 
* 6. Have you ever talked to a pharmacist or doctor about a product as a result of seeing it in Family Health Diary magazine or on Family Health Diary TV ads?
 
Yes
 
No
 
 
 
* 7. In the last year, how often did you read Family Health Diary magazine?
 
Every issue (5 times per year)
 
Only when there’s been something of interest
 
2-3 times a year
 
Once a year or less
 
 
8. Generally, what do you think of Family Health Diary magazine?
Strongly Agree Agree Disagree Strongly Disagree
* It's interesting to read
* I learn new things about products from it
* It helps me talk to my doctor or pharmacist about sensitive subjects
* It’s a bit old fashioned
* I trust the product recommendations
* It makes health issues easier to understand
* I like the offers and giveaways they have
* It helps me decide which health products to buy
* I find it repetitive
* I find the print a bit hard to read
* I look for products I’ve seen in it when I’m in store
* It just tells me what I already know
* I like the handy size of it
 
 
Family Health Diary Website
* 11. Have you ever visited www.familyhealthdiary.co.nz?
 
Yes
 
No
 
 
 
12. What was the main reason you last visited the Family Health Diary website?
 
To enter a competition
 
To download a coupon
 
To watch a TV ad
 
To find out more about a product
 
To find information about a health condition
 
To read the magazine
 
Other
 
 
 
 
13. Have you ever read Family Health Diary magazine online?
 
Yes
 
No
 
 
 
* 14. Would you read Family Health Diary magazine if it was only available online?
 
Yes, I’d go to the Family Health Diary website to read it
 
Yes, if it was emailed directly to me
 
No
 
 
 
* 15. Do you receive the monthly Family Health Diary email newsletter?
 
Yes
 
No
 
 
Family Health Diary TV

Generally, what do you think of the Family Health Diary TV ads?
Strongly Agree Agree Disagree Strongly Disagree
* I learn new things about products from them
* They’re more interesting than other health-related ads
* They know what they’re talking about
* They’re annoying
* They’re easier to understand than other ads
* They make it easier to choose what to buy
* I like the presenters they use
* They’re boring
* I don’t think of them as an ad
* I listen for the music to see what’s on them
* They’re a bit old fashioned
* I look out for products I’ve seen on them when I’m shopping
* They’re more believable than other ads
 
 
 
* List the names of all the presenters/hosts from the Family Health Diary TV ads you can recall?
   
 
 
General Questions
* 16. How often did you visit a pharmacy in the last year?
 
Monthly
 
Every couple of months - 6 times a year
 
4-5 times a year
 
2-3 times a year
 
Once a year or less
 
 
 
* 17. How often did you visit a doctor in the last year?
 
Every month
 
Every couple of months - 6 times
 
4-5 times
 
2-3 times
 
Once or less
 
 
 
* 18. Have you ever entered any Family Health Diary competitions?
 
Yes
 
No
 
 
 
19. Do you have any general comments to make about Family Health Diary magazine or TV?
   
 
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