Ce sondage gratuit est alimenté par
  1. Surveys
  2. 2016
  3. February
  4. S
  5. Social Media & Consumers
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Section 1 : Global perception of product placement
What means of advertisements persuades you the most to purchase a product?
 
Television
 
Radio
 
Newspaper
 
Magazines
 
Internet
 
 
 
How familiar are you with product placement?
 
Very familiar
 
Familiar
 
Neutral
 
Quite familiar
 
Not familiar at all
 
 
 
How do you consider product placement ?
 
Very positive
 
Positive
 
Neutral
 
Quite negative
 
Very negative
 
 
 
To what extent can product endorsement can lead you to buy a product?
 
Very likely
 
Likely
 
Neutral
 
Quite likely
 
Not likely
 
 
Section 2 : The use of the Internet and social networks
How much time do you spend on the Internet a day?
 
I don't use the Internet
 
Less than 1 hour
 
Between 1 and 3 hours
 
Between 3 and 5 hours
 
Between 5 and 7 hours
 
Between 7 and 9 hours
 
More than 9 hours
 
 
How often do you use these following social networks?
Daily basis Weekly basis Monthly basis Yearly basis Not registered
Facebook
Twitter
Google Plus
YouTube
Pinterest
Tumblr
Twitch
 
 
Section 3 : Advertising on social networks
Do you pay attention to ads on social networks?
 
I always look at them and click on them
 
I usually look at them but I don't always click on them
 
I usually look at them but I never click on them
 
I don't consider them
 
I block them
 
 
Section 4 : Product placement on social networks
To what extent would you be interested in buying a product promoted by a personality on social media?
 
Very interested
 
Interested
 
Neutral
 
Not interested
 
Not interested at all
 
 
Please tick one box for each of the statements below, depending on how strongly you agree or disagree with the statement.
Strongly agree Agree Slightly agree Neither agree or disagree Slightly disagree Disagree Strongly disagree
Social networks are an interesting communication channel for brands
YouTubers are good ambassadors for brands
Product placement made by YouTubers influence your opinion about their work
Agreements between YouTubers and multi-channel networks is an interesting way to improve their content
The involvement of YouTubers in advertising campaigns helps you in brand recognition
Brands should keep asking YouTubers to participate in advertising campaigns
 
 
Section 5 : Demographic characteristics
How old are you?
 
Under 18 years old
 
18 to 25 years old
 
26 to 40 years old
 
41 to 60 years old
 
Over 60 years old