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  1. Surveys
  2. 2016
  3. March
  4. S
  5. Social Media usage for Tourism Promotion
0%
Questions marked with a * are required Exit Survey
 
 
How long, on average, do you use Social Media?
 
5 hours or more per day
 
3-5 hours a day
 
1-3 hours a day
 
Less than 1 hour a day
 
4 – 6 times a week
 
Less than 4 times per week
 
 
 
How do you classify yourself in the Social media?
 
Creator: publish, maintain and upload.
 
Critic: comment and rate.
 
Collector: save and share.
 
Joiner: connect and unite
 
Spectators: read

 
 
 
How often do you travel abroad?
 
More than once every 3 months
 
Once every 3 months
 
Twice a year
 
Once a year
 
Less than once a year
 
 
 
* Why do you usually travel abroad? Work/Leisure
   
* Gender? M/F
   
* Age
   
* Nationality
   
 
 
 
How often do you use the following information sources when planning/taking trips (1-5)? TV/Radio
   
Travel Magazines
   
Tour Operators
   
Friends and Family
   
Tourist information
   
Travel websites
   
Social Media (facebook, youtube, blogs, rating sites, travel communities, etc)
   
Mobile Apps
   
 
 
How important are the following functionalities when using Social Media while planning/ taking trips?
Creating your own profile
Talking to other tourists in real-time
Sharing your own travel experiences
Knowing the geographical position of tourists writing reviews
Possibility of adding friends and connections
Reliable content
Possibility of participating in various groups (for example: a group for adventure tourism, for lonetravelers, etc)
Knowing the identity (age, who they travelled with, likes/dislikes etc) of user who posts information
Possibility of engaging in conversations with the people who wrote the reviews
Reading content/reviews/opinions shared by other tourists
Showing if you are available and knowing if other users are available
Creating online relationships in a travel community
Trusting the site
Having the available information divided into categories
Editing
 
 
 
How important is the following when using Social Media when planning/ taking trips? (1 to 5-very important) Obtaining travel information
   
Trusting the site/community
   
Seeking a sense of belonging
   
Be amused by other members
   
Efficiency of communicating and obtaining information in Social Media
   
Communicating with other members
   
Having fun
   
Convenience of communicating with others and obtaining information in Social Media
   
Seeking identity of myself
   
Seeking a sense of affiliation in the community
   
Seeking enjoyment
   
Getting involved with other members
   
To be entertained
   
 
 
 
Do you consider travel information in social media websites
 
Reliable
 
Informative
 
Interesting
 
Helpful
 
Accurate
 
Easy to find
 
Entertaining
 
Valuable
 
 
 
To what extent, do the following influence you when planning taking trips?(1-5) Negative reviews in Social Media travel communities and sites (Tripadvisor, Booking.com, WAYN,etc)
   
Positive reviews in Social Media travel communities and sites
   
Information and suggestions on travel agencies’ websites
   
The “Top” destinations/hotels/restaurants in sites like Tripadvisor
   
Traditional travel guides
   
Friends’ holiday photos and videos on the Social Media
   
Suggestions and reviews about destinations
   
Suggestions and reviews about accommodation
   
Suggestions and reviews about Restaurants
   
Reviews of users similar to you (about the same age, nationality, travelling for the same purpose, etc)
   
Articles in travel magazines
   
Travel segments on TV
   
Groups/Pages about traveling/hotels/restaurants on Facebook
   
Travel-related mobile apps / mobile travel guides
   
Friends and family suggestions and reviews
   
 
 

How reliable do you consider the following social media sites related to tourism?
Facebook
Twitter
Youtube
Blogspot.com
Wordpress.com
Booking.com
Tripadvisor
LonelyPlanet.com
Travel communities and forums (eg, WAYN)
 
This survey is for academic purpose. I thank all the participants for their contribution and valuable time.