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2012
November
S
StratSim Participants
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Compared with the final decisions your team made, on each of the following dimensions, you think your firm should have:
Note: -2 = spent less; 0 = spent enough; 2 = spent more
Technological capabilities
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Development centers
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Launching new vehicles
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Minor upgrades
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Major upgrades
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Advertising
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Promotion
-- Select --
1
2
3
4
5
6
7
8
9
10
11
B2B Marketing (sales force)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Training and support (dealers)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Marketing research tools
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Pricing (average across all cars)
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1
2
3
4
5
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9
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Considering your subjective assessment, please rate, on a scale of 1 to 5, the effectiveness of the following dimensions on sales:
Note: 1 = less effective; 3 = effective on average; 5 = very effective
Technological capabilities
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Development centers
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Launching new vehicles
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Minor upgrades
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Major upgrades
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Advertising
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Promotion
-- Select --
1
2
3
4
5
6
7
8
9
10
11
B2B Marketing (sales force)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Training and support (dealers)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Marketing research tools
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Pricing (average across all cars)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Please rate the following factors concerning your team dynamics:
Very Low
Low
Average
High
Very High
Your team's synergy level
Importance of your task
Your level of responsibility
Regarding your beliefs about your competitors, on a scale of -2 to 2, compare your spending decision to your competitiors' in the following dimensions:
Note: -2 = My team spends much less; 0 = My team spends same as our competitors; 2 = My team spends much more
Technological capabilities
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Development centers
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Launching new vehicles
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Minor upgrades
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Major upgrades
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Advertising
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Promotion
-- Select --
1
2
3
4
5
6
7
8
9
10
11
B2B Marketing (sales force)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Training and support (dealers)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Marketing research tools
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Pricing (average across all cars)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Regarding your beliefs about your competitors, on a scale of -2 to 2, rate how your competitors will behave in the next rounds:
Note: -2 = They will spend much less; 0 = They will spend same; 2 = They will spend much more
Technological capabilities
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Development centers
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Launching new vehicles
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Minor upgrades
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Major upgrades
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Advertising
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Promotion
-- Select --
1
2
3
4
5
6
7
8
9
10
11
B2B Marketing (sales force)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Training and support center (dealers)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Marketing research tools
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Pricing (average across all cars)
-- Select --
1
2
3
4
5
6
7
8
9
10
11
Towards which of the following product classes in automotive industry do you have a personal preference (Select all that apply)? If you don't have any personal preference, please indicate.
Economy
Family
Luxury
Sports
Alternative Energy Vehicle (AEV)
Minivan
Truck
I don't have a personal preference towards any of them.
Towards which of the following consumer segments do you have a preference (Select all that apply)? If you don't have a personal preference, please indicate.
Value seekers
Families
Singles
High Income
Enterprises
I don't have a personal preference towards any of them.
The following factors have been found to foster overspending. If you were to spend more, regarding which following factors would you do so (Select all that apply)? If this doesn't apply to you, please indicate.
Competitive threats
Reputational concerns
Importance of my task
Personal preference towards my product class
Personal preference towards my consumer segment
I wouldn't spend more for any of these reasons
Please indicate, on a scale of 1 to 7, how complex the following tools that you have used in your spending decisions are:
Note: 1 = This tool is not complex; 4 = This tool is complex on average; 7 = This tool is very complex
Conjoint analysis
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1
2
3
4
Perceptual maps
-- Select --
1
2
3
4
Focus group
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1
2
3
4
Concept test
-- Select --
1
2
3
4
Please indicate, on a scale of 1 to 7, how helpful the following tools that you have used in your spending decisions are:
Note: 1 = This tool is not complex; 4 = This tool is complex on average; 7 = This tool is very complex
Conjoint analysis
-- Select --
1
2
3
4
Perceptual maps
-- Select --
1
2
3
4
Foucus group
-- Select --
1
2
3
4
Concept test
-- Select --
1
2
3
4
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