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Suburban Square

* Survey ID:

* Location:

* Date:

* Time:

Thurs/Fri morning (10AM-12PM)

Thurs/Fri afternoon (12PM-5PM)

Thurs/Fri evening (5PM-9PM)

Saturday morning/early afternoon (10AM-2PM)

Saturday late afternoon/evening (2PM-7PM)

Sunday

* Did you come to Suburban Square today to visit a specific store or stores – whether or not you had a specific purchase in mind?

Yes

Which store(s) did you come to visit?

If No, Why did you visit Suburban Square today?

* Not including today have you ever visited Suburban Square before?

Yes

* About how often do you visit Suburban Square?

More than once a week

About once a week

Two or three times a month

About once a month

Every two to three months

A few times a year

Once a year or less

* When do you typically visit Suburban Square? (Please select all that apply)

Weekday morning (10AM-12PM)

Weekday afternoon (12PM-5PM)

Weekday evening (5PM-9PM)

Saturday morning/early afternoon (10AM-2PM)

Saturday late afternoon/evening (2PM-7PM)

Sundays

* With whom do you typically visit Suburban Square? (Please select all that apply)

* About what percentage of your visits to Suburban Square result in you making a purchase from one of the stores? Please exclude trips that only include a visit to Trader Joe’s or the Ardmore Farmers Market.

0%-25%

26%-50%

51%-75%

76%-100%

* About how much do you spend during a typical visit to Suburban Square excluding spending at restaurants, Trader Joe’s, or the Ardmore Farmers Market?

* About how much do you spend in total during a typical visit to Suburban Square including any spending at restaurants, Trader Joe’s, or the Ardmore Farmers Market?

* When you visit Suburban Square do you typically come to visit a specific store or stores – whether or not you have a specific purchase in mind?

Yes

* What store(s) do you typically come to visit?

* Which of the following statements accurately describe your shopping behavior at Suburban Square? (Please select all that apply)

I almost exclusively come to Suburban Square for Trader Joe’s and/or the Ardmore Farmers Market and not other retail stores

When I visit Trader Joe’s and/or the Ardmore Farmers Market, I generally visit other stores in Suburban Square while I am here

I have come back to Suburban Square to visit stores I discovered while making a trip to Trader Joe’s and/or the Ardmore Farmers Market

I discovered Trader Joe’s and/or the Ardmore Farmers Market while visiting other stores at Suburban Square

* [IF ANSWER #1 SELECTED IN Q13] Why do you not visit other stores in Suburban Square?

[Open Ended – Interviewer to categorize per the below; may require follow up question to select right answer option]

I prefer another shopping center/mall/area

The retailers in Suburban Square are too expensive

The retailers in Suburban Square do not match my taste/style

I don’t really know what retailers have locations at Suburban Square

I don’t think to visit other retailers as my focus is a grocery/produce trip

Other

[IF NO TO Q11] What typically drives your visit to Suburban Square?

How important are the following categories of stores to you when selecting a shopping center/mall/area to visit? Please choose a point on a five point scale where 1 means Not at all important and 5 means Very important

How satisfied are you with what Suburban Square has to offer in the following categories of stores? Please choose a point on a five point scale where 1 means Very dissatisfied and 5 means Very satisfied.

Based on your individual tastes and preferences, what types of stores do you think are missing or underrepresented at Suburban Square?

Do you ever come to Suburban Square with no intention of visiting any stores, just to spend time in the Plaza or on the grounds?

Yes

How interested would you be in Suburban Square making use of its outdoor space in any of the following ways?

* How did you first learn about Suburban Square?

Friend or family member

Advertising for Suburban Square

Advertising for stores that indicated a location at Suburban Square

Looked up store location online

Looked up store location offline (called store, phonebook, etc.)

Don’t remember

Other:

* When did you make your first visit to Suburban Square?

* In addition to Suburban Square, what other shopping centers/malls/areas do you visit at least three times a year?

* Which of these shopping areas do you visit most frequently?

* When you choose to visit Suburban Square rather than another shopping center/mall/area, why do you choose Suburban Square?

Convenient location

Pleasant shopping environment

Ease of access/parking

National retailers I like

Local retailers I like

Combination of shopping, dining, and grocery

Good mix of stores for the whole family

Other

When you choose to visit another shopping center/mall/area, why don’t you choose Suburban Square?

Inconvenient location

Unpleasant shopping environment

Difficult access/parking

Seeking a more boutique experience

Seeking the greatest concentration of retail possible

Seeking more luxury retailers

Seeking more affordable retailers

Other

* On a 0-10 scale, where 0 is Not at all likely, 5 is Neutral, and 10 is Extremely likely, how likely would you be to recommend Suburban Square to a friend or family member?

* City:

* State:

Other

IF Philadelphia, which neighborhood?

Art Museum/Fairmount

Northern Liberties/Fishtown

Center City East (Old City, Society Hill, Queen Village, etc.)

Center City West (Rittenhouse, Fitler Square, etc.)

South Philadelphia

West Philadelphia

North Philadelphia

Chestnut Hill/Mt. Airy/Germantown

Manayunk/Roxborough

* What is your age?

* How many children under 18 live in your household?

* What is your current employment status?

* What is the highest education level you have completed?

* Into what range does your household income fall?

* Into which ethnic group do you classify yourself?

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