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I am a distance learning student of Oxford Brooks University.You are invited to participate in our survey on the satisfaction level towards HK Ocean Park. This information you provide will be used to measure the customer and innovation perspectives of HK Ocean Park for my own academic project. We will not use your responses to sell any products or services to you. It will take a few minutes to complete the questionnaire.To complete this survey, simply click on the button, please be reminded to save the file after completion and return it on or before 30th Sept 2011 at [email protected]. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
我是Oxford Brooks University 遙距課程的學生,現在想邀請你對香港海洋公園的滿意程度進行調查。你所提供的資料會作於我個人的學術用途,不涉及任何的銷售產品或服務。我誠意邀請各下用幾分鐘的時間完成這份調查。請按一下按鈕,當填寫完問卷請按儲存,並在2011年9月30日或之前電郵至[email protected]感謝各位的參與!
 
 
 
Name 姓名:
   
Gender 姓別:
   
Age 年齡:
   
E-mail address 電郵地址:
   
Occupation 職業:
   
Qualification 學歷:
   
Mantal Status 婚姻狀況:
   
How many children do you have 你有多少名小孩:
   
Range of your monthly income 你的每月大概入息是:
   
 
 
Satisfaction towards HK Ocean Park(對香港海洋公園的滿意程度)

1) Overall, how satisfied are you with HK Ocean Park?
你對香港海洋公園的整體滿意程度?
 
 
2) How satisfied are you with the following in HK Ocean Park?
請你為香港海洋公園的滿意程度作出評分?
Very Dissatisfied 非常不滿意 Not Satisfied 不滿意 Neutral 一般 Satisfied 滿意 Very Satisfied 非常滿意
Admission ticket 門票價格
Convenient transportation 交通方便
Entertainment & excitement 娛樂及刺激
Education & conservation 教育及自然保育
Festival or special campagins 節日及特別活動
Foods and drinks 食物及飲品
Hospitality of staff 員工殷勤招待
Environment & safety facilities 環境及安全措施
Queue time 排隊等候時間
 
 
Innovation & service quality of HK Ocean Park (對香港海洋公園的創新和服務質素)

3) How satisfied of the HK Ocean Park's Big Five Events?
你對香港海洋公園的五項年度大型節慶活動的滿意程度作出評分?
Poor 非常不好 Bad 不好 Average 一般 Good 好 Excellent 非常好
Ocean Park Sweetheart CNY Holidays 海洋公園甜蜜蜜大團拜
Ocean Park Animal Month - In High Definition 海洋公園高清動物月
Ocean Park Prehistoric Summer Splash 海洋公園史前夏水禮
Ocean Park Halloween Bash 海洋公園十月全城哈囉喂
Ocean Park Christmas Sensation 海洋公園魔幻聖誕
 
 
4) How satisfied on the following new facilities?
你對香港海洋公園的新設施的滿意程度作出評分?
Very Dissatisfied 非常不滿意 Not Satisfied 不滿意 Neutral 一般 Satisfied 滿意 Very Satisfied 非常滿意
Chinese Sturgeon Aquarium- Yangtze Exploration 中華鱘館-長江足跡
Ocean Park's Aqua City 海洋公園夢幻水都
Ocean Express 海洋列車
 
 
5) Do you agree the followings services of HK Ocean Park?
你是否同意香港海洋公園提供以下的服務?
Disagree 不同意 Undecided 未決定 Agree 同意
Wildlife conservation 野生動物保育
Carbon caring management strategy 減碳計劃
Recycling programme 廢物回收計劃
Clean air project and energy efficiency programme 清新空氣及能源效益計劃
Hotel accommodation 酒店住宿
Sustainable seafood in our menus 環保海鮮餐
 
 
 
Competitiveness of HK Ocean Park Versus HK Disneyland
(香港海洋公園和香港迪士尼樂園的競爭力比較)


6) Which theme park do you like more?

你比較喜歡那個主題公園?
 
HK Ocean Park 香港海洋公園
 
HK Disneyland 香港迪士尼樂園
 
 
 
7) What is/ are the reason(s) of choosing these theme park in Question 6?
(You can choose more than 1 option)
請問你選擇到訪以上題目六主題公園的原因?
 
Price 門票價格
 
Location 地點
 
Entertainment & excitement 娛樂及刺激
 
Education & conservation 教育及自然保育
 
Festival or special campagins 節日及特別活動
 
Foods and drinks 食物及飲品
 
Staff service 員工服務質素
 
Products 銷售貨品
 
The brand 品牌
 
Environment & safety facilities 環境及安全措施
 
Size of park 公園面積
 
Queue time 排隊等候時間
 
Special Offer or discount 特別優惠或折扣

 
 
 
Retention of customer (保留顧客)

8) Will you visit to HK Ocean Park within coming 12 months?
你在未來十二個月內,會否到訪香港海洋公園?
 
Yes 會
 
No 不會
 
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