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2013
May
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This questionnaire is about Banks New Product Development. This questionnaire will ultimately be used for the purpose of completing final MBA project at AUST. All answers will be treated confidentially. Your gracious contribution to the completion of this survey is highly appreciated.
Part one:
Kindly answer the questions based on your perception of each item, and selecting one answer. Strongly disagree (SD), disagree (D), neutral (N), agree (A), and strongly agree (SA).
SD
D
N
A
SA
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Overall, I am satisfied with my experience using Lebanese banks Developed New Products
*
Lebanese Banks new products are professional comparing to other foreign banks I hear or know about?
*
I am interested in purchasing Lebanese Banks New Products
*
Banking products and services that use the newest technologies are much more convenient to use
*
I like the idea of banking via computers because I am not limited to regular business hours
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In general, I am among the first in my circle of friends to acquire banks developed new products
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New product developments are not helpful because they do not satisfy my needs
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Sometimes, I think that newly developed products are not designed for use by ordinary people
*
When replacing important people tasks with technology, banks must be careful, as new technology can break down or get disconnected
*
I don’t think it is safe to do any kind of financial business Online
SD
D
N
A
SA
*
Any banking transaction I do electronically should be confirmed later with something in writing
*
The human touch is very important when banking
*
When I call a bank, I prefer to talk to a person rather than a machine
*
Technology is essential to bank new product development
*
I do recommend the banks’ products I deal with to a friend or relative?
*
I am willing to remain a customer of the bank I deal with
*
I will buy another new product or service from the bank I deal with?
*
I use newly developed products to avoid long queues in the bank
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I make cellphone banking payments and transfers
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I apply for banking products and services via cellphone
*
Banking products and services that use the newest technologies are much more convenient to use
*
Banking via computers is attractive to me because I am not limited to regular business hours
Part Two:
Kindly select the best choice
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1. If you are not likely to use banks new product, why not
Do not need/ want the new bank product as designed
I am satisfied with competing banks products currently available
I cannot pay for the banks product as designed
I am not willing to pay for banks product as designed
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2. How likely would you recommend Lebanese Banks New Products to others?
Always
When I like the bank new product
If it comes to my mind
Not at all
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3. How do you see the prices of the Lebanese Banks New products?
Reasonable
Somewhat reasonable
About as reasonable
Not at all Reasonable
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4. Which statement best describes how often you think you would buy the Banks New products
Once I know about the new development
If someone convenes me to buy the Banks New Product
I visit the Bank once every three to five months to check for the new products they are offering
Less often
Never
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5. How do you contact the bank you are dealing with?
In Person
By Telephone
Internet
Through a Dealer/Retailer/Broker
Other
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6. What information sources do you value to keep yourself informed on banking new products with your main bank?
Face-to-face discussion with friends, family and colleagues
Financial comparison websites
Financial advisor
Media reports, advertising
Social networks (Facebook, Twitter, Linked-In …)
*
7. For what reason(s) do you use social networking sites in relation to your banking activities?
Find out more about the banks products and services
Share great banking related offers
Comment on the level of service you’ve received
Do Nothing
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