This free survey is powered by
0%
Exit Survey
 
 
My name is Rose Head and I am a full-time student at the Ara Institute of Canterbury, enrolled in the Co-operative Education Project.

This research project is in partial completion of my course.
You are invited to participate in the project by completing the following questionnaire, which will take about 5 minutes to complete.

Through this questionnaire we expect to better understand the level of awareness and market penetration of UnionPay within Canterbury; to understand what features resonate best with existing and prospective clients and how best to promote the benefits of UnionPay to retailers.

The questionnaire is anonymous, and you cannot be identified as a participant. You may withdraw your participation, including withdrawal of any information you have provided, until your questionnaire has been added to the others collected. Because it is anonymous, it cannot be retrieved after that.

This project has been approved by the Ara institute of Canterbury Department of Business Research Committee.

By completing the questionnaire you agree that:

You consent to participate in the project;
At the time you participated in this survey you were over eighteen years old;
You consent to the publication of the results of the project with the understanding that anonymity will be preserved.
 

Thank you very much for your honesty, time and support. Please start with the survey by clicking Next below.
 
 
 
* Did you have UnionPay before Sky Century got in touch with you? 
 
Yes
 
No
 
 
 
* Where did you first hear about UnionPay?
 
Through the bank
 
Consumer/Business feedback
 
Online
 
Internal communication
 
Marketing promotional material
 
Sky Century
 
Other

 
 
 
* What are three things you most associate with UnionPay?
 
Chinese citizen/visitor payment facility
 
Revenue tool
 
Marketing tool
 
Dedicated terminal required
 
Chinese Govt regulations
 
International payment process
 
Transaction fee
 
Other

 
 
What is your level of interest in UnionPay?
* As a marketing tool
* As a revenue tool
* As a consumer convenience tool
* As a competitive advantage
* As a brand positioning support tool
* As an operational support tool
* Overall
 
 
 
* How can UnionPay support you?
 
Target marketing
 
Buyer decision making process
 
Revenue
 
Market awareness
 
Customer loyalty
 
Other

 
 
 
* What Business to Business promotional techniques are you most likely to respond to?
 
Personal Selling
 
Publicity
 
Public Relations
 
Advertising
 
Other

 
 
 
* What industry does your business operate in?
 
Tourism
 
Hospitality
 
Health care
 
Retail trade
 
Services
 
Other

 
 
 
* Roughly what number of Chinese customers do you serve in a month?
 
<100
 
100>200
 
200>400
 
400>500
 
500>1,000
 
1,000 +
 
 
 
* Would you recommend UnionPay to another retailer?
 
Yes
 
No
 
Thanks again