INFORMATION ABOUT QUESTIONNAIRE:
This questionnaire is part of a study being conducted by J.Mat, PhD student, The University of Stirling, investigating the link between HoDs’ leadership style and internal marketing components.
WHAT ARE THE BENEFITS TO YOU?
In this questionnaire you are asked to identify the leadership style of your Head of Department (HoD), rate your HoD effectiveness in carrying-out internal marketing components and describe your job satisfaction in the organization you are working now. Feedback from this questionnaire will assist in gauging how the HoD leads you and your team, the effectiveness of your HoD in internal marketing and how you feel about your job (job satisfaction).
WHAT HAPPENS TO THE INFORMATION WE GATHER?
All the information you provide will be treated in the strictest confidence. Only the researcher will have access to the completed questionnaires. The results of this questionnaire will only be conveyed to your organization at the aggregate level (i.e. averages of responses at the organization, division, section and branch levels) to ensure the privacy and integrity of the data collected.
Under no circumstances will other employees or your organization have to access to your individual responses. All responses are collated in such a way that no individual be identified.
HOW THIS QUESTIONNAIRE IS ORGANISED?
In Section I
you are asked some straightforward biographical questions.
In Section II
you are asked to choose, from a number of alternatives, the response that best describes your HoD leadership style.
In Section III
you are asked to asses Internal Marketing competency level in your organisation.
In Section IV
you are asked to choose, from a number of alternatives, the response that best describes your satisfaction in your current job.
In Section V
you are asked to assess your HoD performance in carrying out internal marketing components.
There are five sections to this questionnaire.
HOW DO YOU FILL IN THE QUESTIONNAIRE?
Please answer each question and respond to each statement as frankly and objectively as possible without conferring with anyone else. Answer each question even if you are not certain of your response. There are not right or wrong answers, or any trick questions. If some questions are repetitive, this is to ensure that we accurately obtained your views.
Please read the instructions at the start of each section carefully before answering the questions. Preferably, answer all the questions in one session, which should take you 10-20 minutes. Try to do this when you are not likely to be interrupted.
WOULD YOU LIKE MORE INFORMATION?
If you have any queries or concerns about this study, please refer to the enclosed Information Sheet, or contact:
Via e-mail- [email protected] or mobile at +447894725940.
Thank you for taking the time to complete this survey.
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In this section you are asked some biographical questions. The following information is important for analysing the information gathered from this questionnaire. Please choose information that represents you the most.
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| To which department are you attached? |
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| Average years of employment in retailing. |
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Your Head of Department is
(HoD is a person that leads
the department)
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| SECTION II: ABOUT MY Head of Department (HoD)
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Please describe the leadership style of your Head of Department in your current position when dealing with you and your colleagues. Use the indicated ratings below to describe your HoD leadership style when dealing with the following situations.
1. =Never
2. =Rarely
3. =Seldom
4. =Occasionally
5. =Often
6. =Usually
7. =Always.
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| My HoD lets subordinates know what is expected of them. |
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| My HoD maintains a friendly working relationship with subordinates |
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| My HoD consults with subordinates when facing a problem. |
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| My HoD listens receptively to subordinates’ ideas and suggestions. |
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| My HoD informs subordinates about what needs to be done and how it needs to be done. |
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| My HoD lets subordinates know that and expect them to perform at their highest level. |
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| My HoD acts without consulting subordinates. |
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| My HoD does little things to make it pleasant to be a member of the group. |
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| My HoD asks subordinates to follow standard rules and regulations. |
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| My HoD set goals for subordinate’s performance that are quite challenging. |
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| My HoD says things that hurt subordinate’s personal feelings. |
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| My HoD asks for suggestions from subordinates concerning how to carry out assignments. |
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| My HoD encourages continual improvement in subordinates’ performance. |
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| My HoD explains the level of performance that is expected of subordinates. |
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| My HoD helps subordinates overcome problems that stop them from carrying out their tasks. |
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| My HoD shows that subordinates have doubts about their ability to meet most objectives. |
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| My HoD asks subordinates for suggestions on what assignments should be made. |
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| My HoD gives vague explanations of what is expected of subordinates on the job. |
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| My HoD consistently set challenging goals for subordinates to attain. |
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| My HoD behaves in a manner that is thoughtful of subordinates’ personal needs. |
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| SECTION III : Organisation Internal Marketing Competency Level
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Please tick Yes/No to rate your organisation’s Internal Marketing competency level when dealing with the following situations. Only choose one of the following options Yes or No.
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| Does your company view attracting the best employees as important as competing for end-customers? |
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| Does your company use creative approaches to compete for talent? |
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| Does your company assign the right people to represent and recruit for the company? |
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| Does your company offer a strong vision which employees can believe? |
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| Does your company have a succinct statement of its vision? |
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| Does your company communicate its vision frequently? |
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| Does your company view employee skill and knowledge developments as an investment rather than an expense? |
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| Does your company view employee education as on ongoing process? |
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| Does your company help employee understand the “why” and not just the “how” of their jobs? |
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| Does your company encourage and facilitate team work among employees? |
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| Does your company help employees appreciate how they contribute to the company’s overall goals? |
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| Does your company strive to eliminate policies and rules that unnecessarily restrict employees? |
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| Does your company celebrate and reward “thinking” behaviour from employees? |
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| Does your company teach managers the power of empowerment? |
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| Does your company measure and reward employee performance that contributes most to the company vision? |
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| Does your company use multiple methods for measuring and rewarding performance? |
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| Does your company provide all employees with the opportunity to be recognised for their excellence? |
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| Does your company think of employees as customers with needs to be fulfilled by the company? |
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| Does your company use formal and informal means to ascertain employees’ attitudes, concerns, and needs? |
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| Does your company act on employee research findings to improve the quality of work life? |
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SECTION IV: JOB SATISFACTION
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The following set of items deal with various aspects of your job. Please choose the appropriate number to indicate how satisfied or dissatisfied you feel with each of these features of your present job. Give a rating for each statement using the scale
1. = Very Dissatisfied
2. = Moderately Dissatisfied
3. = I am Not Sure
4. = Moderately Satisfied
5. =Very Satisfied
Overall, how dissatisfied or satisfied are you with
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| Your physical work conditions? |
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| The amount of variety in your job? |
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| The recognition you get for good work? |
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| The person/s your immediately report to? |
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| Your changes of promotion? |
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| Employee relations between management and workers in your organization? |
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| The opportunities to use your abilities? |
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| The attention paid to suggestions you make? |
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| The amount responsibility you are given? |
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| The freedom to choose your own method of working? |
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| Feedback on your performance? |
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| The way your organization is managed? |
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| SECTION V: HOD’S PERFORMANCE -INTERNAL MARKETING COMPONENTS
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The following questions are designed to assist in rating your HoD achievements in internal marketing. You are asked to consider how well your HoD performs internal marketing components.
Select the option that best describes each area of responsibility explained in the following statements using the scale below:
1. = Poor
2. =Acceptable
3. =Very Good
4. =Excellent
5. =Outstanding
Then TICK the alternative (1-5) you have chosen. Please avoid giving generalised high or low ratings. Focus on specific areas described by the statement. HoDs are unlikely to score uniformly Poor (“1”) or Outstanding (“5”) on all aspects of their job.
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| VISION,MISSION,CULTURE AND VALUE (VMCV) |
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| Does your HoD align and contribute to the organization’s purpose and goals? |
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| Does your HoD communicate the VMCV to the staff effectively? |
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| Does your HoD contribute to organisational stability, continuity and cohesion? |
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| Does your HoD implement and foster VMCV to the staff effectively? |
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| Does your HoD allocate sufficient resources to staff to perform the task efficiently? |
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| Does your HoD establish an effective chain of command for the business process? |
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| Does your HoD communicate corporate strategy effectively? |
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| Is your HoD aware of internal and external business environment? |
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| Does your HoD align corporate strategy with vision, mission, culture and values of the company? |
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| Does your HoD enhance the expertise of people across the team? |
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| Does your HoD facilitate and manage organisational innovation |
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| Does your HoD actively facilitate organizational learning |
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| Does your HoD effectively manage intellectual capital and intellectual assets in the workforce? |
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| Does your HoD manage the proliferation of data and information in complex business environments and allowing employees to rapidly access useful and relevant knowledge resources and best practice guidelines? |
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| STANDARD OPERATING PROCEDURES
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| Does your HoD apply policies, procedures, rules and regulations to meet organizational standards and practices? |
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| Does your HoD communicate effectively policies, procedures, rules and regulations to staff. |
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| Does your HoD work effectively within the framework of organization policies, procedures and rules? |
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| Does your HoD communicate effectively, thoroughly, and accurately? |
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| Does your HoD develop and maintain effective internal communication channels for staff? |
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| Does your HoD promote 2-way communication between staff and management? |
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| Does your HoD acknowledge and respond to staff feedback? |
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| Does your HoD adhere to all HR policies when dealing with HR activities such as recruitment, interviews, staff promotion etc? |
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| Does your HoD develop personnel practices in work place |
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| Does your HoD maintain an effective career development system? |
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| Does your HoD build and maintain a cohesive management team? |
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| INTEGRATING INTERNAL AND EXTERNAL MARKETING
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| Does your HoD promote customer service culture in the company? |
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| Does your HoD provide employees with proper training on dealing with customers? |
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| Does your HoD evaluate the gap between service expectation of customer and the current service level? |
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