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Your gender is:
 
a. Male
 
b. Female
 
 
 
Your age is:
 
a. Under 18’s
 
b. 19’s-30’s
 
c. 31’s-50’s
 
d. Over 51’s
 
 
 
In your opinion, advertising is/are: (you can tick more than one option)
 
a. A tool for manufacturers to sell products
 
b. A way for recreation
 
c. A way for TV stations or magazines to make profit
 
d. A way to promote healthy consciousness

 
 
 
How often do you go to shopping?
 
a. Everyday
 
b. Once a week
 
c. Twice a week
 
d. Once a month
 
e. Twice a month
 
 
 
Will you by a product because of the advertising?
 
a. Always
 
b. Usually
 
c. Sometimes
 
d. Hardly ever
 
e. Never
 
 
 
What will attract you more to buy a new product?
 
a. Advertising
 
b. Package
 
c. Price
 
d. Gift
 
e. Others
 
 
 
What kind of advertising you prefer?
 
a. Celebrity endorsement ads
 
b. 3D cartoon ads
 
c. Classic Lines ads
 
d. public service ads
 
e. Others
 
 
 
What do you think is a brilliant advertising?
 
a. Close to life: define the features and use of the product
 
b. Imaginative: use new Lyrics or music
 
c. Have specific scene: lively story
 
d. High technology
 
e. Interest-based
 
f. Others
 
 
 
What kind of commercial advertising you are more focusing on?
 
a. Sport
 
b. Dress
 
c. Household
 
d. Medicine
 
e. Public activities
 
f. Others
 
 
 
The way you view advertising is/are:
 
a. Television
 
b. Internet
 
c. Newspaper
 
d. Magazine
 
e. Others
 
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