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What is your age?
 
a) 10-20 years
 
b) 21-30 years
 
c) 31-40 years
 
d) 41-50 years
 
e) 51-60 years
 
f) 61-70 years
 
g) 71 years or more
 
 
 
When you travel, do you purchase souvenirs?
 
a) Yes, always
 
b) Yes, sometimes
 
c) No
 
 
 
Have you heard of the Icelandic sagas?
 
a) Yes, I am interested in them
 
b) Yes but I have no interest in them
 
c) No, I have never heard of them
 
 
 
Would you be interested in a souvenir in the form of an action figure (a Viking) based on the Icelandic Sagas?
 
a) Yes, I would be very interested in such a souvenir
 
b) I would be interested in seeing it, not buying it
 
c) No (if no, skip question 5)
 
 
 
For what purposes would you buy such a souvenir?
 
a) As a souvenir from my trip to Iceland
 
b) In colleciton purposes
 
c) As a gift for a child
 
d) As a gift for someone who is not a child
 
 
 
Do you think that €30 ($39) is a reasonable price for such a souvenir?
 
a) I think it is reasonable
 
b) I think it is too much
 
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