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* How often do you wear a watch?
 
Every day
 
At least once per week
 
At least once per month
 
Never
 
 
 
* Which of the following features would be important to you when making a luxury watch purchase? 
 
Superior quality
 
Attractive design
 
Durability
 
Performance
 
Exclusivity

 
 
 
* How much time do you typically spend researching significant purchases?
 
Less than one day
 
One day
 
Several days
 
One week
 
Several weeks
 
A month or more
 
 
 
* How much would you be willing to spend on a luxury watch?
 
Less than $1,000
 
$1,000-$4,999
 
$5,000-$9,999
 
$10,000-$19,999
 
$20,000 or more
 
 
 
* Do you prefer American-made goods over non-American-made goods?
 
Yes
 
No
 
 
 
* On a scale of 1-5, how much do you care about the movement in a watch?
 
1 - What is a movement?
 
2 - I care very little.
 
3 - I care somewhat.
 
4 - I care a lot.
 
5 - The movement is the most important part of a watch.
 
 
 
* On a scale of 1 to 5, how much do you care about the specs of a luxury watch?
 
1 - What are specs?
 
2 - I care very little.
 
3 - I care somewhat.
 
4 - I care a lot.
 
5 - The specs are the most important part of a watch.
 
 
 
* On a scale of 1 to 5, how much do you care about the aesthetics or design of a luxury watch?
 
1 - I don't care at all how my watch looks.
 
2 - I care a little.
 
3 - I care somewhat.
 
4 - I care a lot.
 
5 - The design is the most important part of a watch.
 
 
 
* Please select all luxury watch brands you know. 
 
Devon
 
Keaton Myrick
 
Kobold
 
Rolex
 
RGM
 
Niall
 
Vortic
 
Weiss Watch Co.

 
 
Please provide the following information. If you would be willing to be contacted regarding your answers, please include a valid email address.
* Name (first and last) : 
* Occupation (if student, field of study) : 
* Annual salary (if student, projected salary) : 
Email Address :