Chinese customer‘ attitudes towards imitation products in the UK

Your Age

Your hometown in China

Your student status

Undergraduate student

Postgraduate student

Other

How freely can you spend money under the control of your parents?

Extremely freely. I can buy whatever I want without the control of my parents.

Very freely. I can buy whatever I want, but sometimes parents may inquire when I spend a lot of money on one item.

Freely. I can buy whatever I want, but my parents ask me to record every item of expenditure.

Slightly freely. My parents give me the limited amount of money, so I have to think over before my purchase.

Not freely at all, I have to ask permission from my parents for every items I would like to buy.

What kind of design do you prefer to buy?

Distinctive design which you never see

Up-to-date design

Classic but favorable design

Other

How important are the following criteria during purchasing?

What kind of fashion information could inspire your purchasing? (Choose more than one answers)

Fashion show

Celebrities, such as their pictures of daily lives and their wearing style while attending some events

Ads on TV and other medias such as billboard and advertisement presented in cinema/theatre

Advertisement for in-store decoration

Magazines

Some TV programmes about fashion trends

Peers

Sales assistants

Other

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