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Survey on Cosmetic Products

1.Gender

Male

Female

2.What would be a reasonable price range if you wish to purchase a cosmetic product such a face moisturiser?

Less than $25

Between $25 to $50

Between $50 to $100

More than $100

3.What would you regard as a branded cosmetic product?

High price

Luxury label

Unique packaging

Overall performance

4.What do you expect from a superior quality cosmetic product?

Ability to deliver expected overall result

Longer shelf life

Accurate in targeting specific skin area

Durable packaging

5.If a quality cosmetic product is provided, what would be your next response?

Repeat purchase and usage

Become brand loyal

Recommend the product to my friends

Try other competing products which have better benefits

6.As a customer of a cosmetic product, what would you regard as value-added?

Ability of the sales advisor to listen to your needs and provide expertise advice

Frequent communication of promotions via direct mails, SMS or emails

More free gifts and samples

Exclusive treat of special promotion

7.How do you prefer cosmetic brands to communicate to you?

Direct mail, Mobile and Email

TV and Radio advertising

Blogs, Social Networks and Websites

Magazines and Newspaper advertising

8.What would you regard as good customer responsiveness?

Ability to satisfy special request for specific product or service concern

Quick response time for assistance and any product or service enquiry

Short repair turnaround or service recovery

Ability to notify customers in advance, without customer having to make the enquiry first

9.If good customer responsiveness is provided, what would be your next response?

Repeat purchase and usage

Become brand loyal

Recommend the product to my friends

Try other competing brands which can deliver better customer responsiveness

10.What would you regard as superior innovation in cosmetic products?

Latest breakthrough technology for input

Multiple benefits in 1 product

Miniaturised or compact product

Credible clinical testing

11.Would you continue to support the cosmetic brand if it is able to provide superior innovation than other competing brands?

Yes

No

Not sure

12.What would you regard as superior efficiency in handling cosmetic products or services?

Waiting time to be served by beauty staffs not exceeding 10 minutes

Phone call answered promptly on second ring

Beauty staffs are well-prepared in advance prior to meeting customers

Emails replied promptly within 24 hours

13.How would you show your support for the cosmetic brand if it is able to provide superior efficiency?

Become brand loyal

Continue to buy and use the product

Recommend to my friends and family

14.What do you expect from a cosmetic brand that has competitive advantage over its competitors?

Value-added products

Cheaper products, better service

Ability to set market price and service levels

More free gifts and samples

15.What is your only barrier to purchasing a value-added cosmetic product?

Too expensive

The product does not make any difference to the way I look or feel

The brand is less accessible

No unique features in the product

16.What do you think is the appropriate action that should be taken by a cosmetic company if it wants to deliver value-added feature?

Low cost

Differentiation

Both low cost and differentiation

No change in its existing offers