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SCREENING QUESTIONNAIRE For our research we need to talk to men from 25 to 44 years old who shave at least four times in a week. First we need that you identify by yourself the men that could be in our range: -Select a man who appears to be between 25 to 44 years old. -That man appears to be at least partially shaved or completely shaved. -When you get this person, continue with this: Good (Morning, afternoon, night) I’m _________ from Mc Gill University. We are conducting a marketing research project and we need your help. Do you have a few minutes to participate in our survey? Your responses will be kept anonymous and confidential. If the answer is YES, please continue with the survey. If the answer is NO, please do not continue and thank the person for his time. |
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| 1.In what age range are you? (select one) |
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| 2.On average, about how many times a week do you shave? |
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| 3.Have you participated in any research studies in the past 3 months? |
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| 4.If yes, please select the product category tested. Check all that apply. |
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| 5.Is there any one you or anyone in your household who worked for a company that makes any of the following products? Check all that apply. |
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| 6. What type of shaver or razor do you use most often? Please select one. |
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| 6.Where do you usually shave? Please select one. |
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| 7.Approximately, How much time do you spend shaving your face? Please select one. |
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| 8.Which of the following phrases gives the best description of your facial skin’s overall sensitivity? Please select one |
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| 9.What brand of the razor blades do you currently use? |
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| 10.Why do you purchase this particular razor blade? Select all that apply. |
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| 11.How much did you pay for this particular razor? Please select one. |
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| 12. How satisfied are you with your current razor? Please select one. |
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| 13. What would make you more satisfied with your current razor? Please select all that apply. |
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| 14. Do you use shaving cream? |
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| 15. If yes, which kind of shaving cream? Please select one. |
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| 16. How often do you buy shaving cream? Please select one. |
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| 17. Do you use after-shave moisturizing products? |
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| 18. If yes, what kind of after shave moisturizing products? Please select |
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| 19. How often do you buy after shave moisturizing products? Please select one |
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| 20. What type of razor blade do you use? Please select one. |
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| 21. How often do you replace razor? Please select one. |
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| 22. How often do you replace razor? Please select one. |
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| 24. Would you consider changing the razor brand? |
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| 20. The EZ Shave is a small, all in one, hand held non-electric shaver and |
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| 21. If no, what is the main purpose for not being interested in buying an EZ Shave? Please select one. |
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| 22. If yes, how likely are you willing to buy it? Please select one. |
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| 23. What is the most you would be willing to pay for the EZ Shave first package, which contains (one Razor + one blade + one tube of shaving gel)? Please select one. |
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| 24. What is the most you would be willing to pay for the replacement razor heads which contains (3 replaceable heads + 3 biodegradable gel tubes)? Please select one. |
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| 25. How many blades per head do you prefer? Please select one. |
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| 26. What color would you prefer for the EZ Shave? Please select one. |
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| 27. What is the highest level of education you have completed? Please select one. |
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| 28. What is your current marital status? Please select one. |
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| 29. Which of the following categories describes your primarily area of employment (regardless of your actual position)? |
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| 30. In what range is your household income. |
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| 31. Do you any additional comments: | | |
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