About how many units of this new product would you buy over the next year at each price point listed below? This survey is about a new [product/service] concept that is described as follows:
[ENTER PRODUCT/SERVICE DESCRIPTION HERE] How would you best describe your familiarity with a product/service like that described above? If you are a current user, how long have you used [Product/Service]?
How often could you find a use for this [Product/Service]?
Based on the description, how interested would you be in buying this new [Product/Service] if priced within your budget?
What is it that you like most about the [Product/Service]? What do you like least about the [Product/Service]? Which of the following best describes your need for this product?
About what would you expect to pay for a new [Product/Service] like the one described? (Nearest dollar) At what price would this new product begin to look inexpensive or cheap? Select one. At what price would this new product begin to look inexpensive or cheap? Select one. At what price would the product begin to look too expensive? Select one.
At what price would the product begin to look so expensive that you would never consider buying it?
If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service?
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